Server Operating Systems

There are no surprises as far as the most future ready Users' Choice brand is

concerned here. Windows 2003 Server remains on the top. But the difference is

that last time, the runner up was RedHat Linux. This time, it's Windows Server

2008, followed by RedHat Linux. IBM AIX also managed to enter the club. Another

point we've observed is that the ownership figures for other Unix flavors seems

to be coming down, which was pretty high last year. In brand persuasion, Windows

Server 2008 is at the top and Windows Server 2003 is at the bottom. The obvious

explanation for this is that there's greater traction in the market for

upgrading to the new OS, as against going for the old one. A similar case was

there in desktops as well, with Vista being the most persuasive brand, and XP

least persuasive. RedHat was the second most persuasive brand, followed by IBM

AIX. Brand pull topper and 'bottomer' remain the same-Windows 2008 and Windows

2003 respectively. There's a swap in positions here between RedHat and IBM AIX.

It seems that IBM AIX is getting more users switching in than switching out as

compared to RedHat. In brand loyalty, we have an interesting situation. Windows

Server 2008 has the lowest brand loyalty, with most of the likely shift out to

Windows 2003 Server. Windows 2003 Server also has 23% shift outs mostly to

Windows Server 2008. So users are still trying to get a hold of the new OS, and

having mixed feelings about it.