by June 1, 2009 0 comments

Shoppers Stop is a leading Indian retail store chain with 26 stores across
India. Shoppers Stop has over a million members as part of its retail loyalty
programs from India as well as abroad. It found that a considerable portion of
its members reside where Shoppers Stop doesn’t have presence as of now. These
members were only able to shop at Shoppers Stop, whenever they visited any of
the cities where it was present. To target this segment of customers Shoppers
Stop wanted to develop a reliable alternate retail channel, which combines the
convenience of online retailing coupled with customer service. Shopper Stop
created its online shopping portal which went live in July
2008. Customers from around the world now shop online 24×7 for merchandise
available at Shoppers Stop physical stores, and get the good delievered to 150
cities across India. Shoppers Stop online portal uses Virtual Retailer 4.9
technology provided by Novator India. Portal has a customer facing front end
that can be managed by a combination of data feeds, back end controls and
interface management tool called ‘site designer’. Site Catalog, inventory and
loyalty data is maintained using daily data feeds. To boost the site
performance, Shoppers Stop is using Web application service from Akamai. For
e-mail marketing , portal has also been integrated with ‘Yes Mail’. They are
also using a web analytics solution called Omniture ‘Site Catalyst’.


Project Specs
  • Project Head: Vivek Mathur
  • Deployment Location: Trident, Bandra Kurla, Mumbai
  • Team Size: 3 employees
  • Tech Used: Web app acceleration (Akamai), Web analytics, E-mail
    Hw/Sw/Services used: Novator Virtual Retailer 4.9, JDA — MMS (SSL
    ERP system), SSL Loyalty system, Axis Bank — Payment Gateway, HTMT — Call
  • Expected life: NA
Implementation Partner
Cory York
Novator India

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