by May 6, 2008 0 comments

More than half of Shoppers Stop sales are through credit and debit cards.
Each transaction requires a fee (sometimes called discounting fee) to be paid to
the transaction acquiring bank which is a percentage of the sale amount. To make
sure that the bank with the lowest processing charge at that point in time gets
the bulk of the transactions and to cater to customers’ preferences on their
choice of acquirer, retailers traditionally deploy multiple EDC machines
supplied by the banks at their Point of Sale. This increases the clutter at
these critical touch points. Further the Customer Care Associates (CCAs) have to
be briefed regularly regarding EDCs to be used. Each EDC transaction is done
over traditional PSTN lines which are designed for carrying voice rather than
data. This results in transactions taking longer times which in turn snow ball
into longer check out queues and at peak time lost sales on account of
frustrated customers abandoning their shopping baskets. The end result is loss
of several million rupees in sales and dissatisfied customers. To battle this
problems Shoppers Stop and hence Pine Labs came up with an application called
Plutus which was initially only working with ICICI. Gradually it was also
upgraded to work with Citibank making it an ideal product for Shoppers Stop.

Project Specs

Project Head : Ranjit Satyanath,
Customer Care Associate & Gen. Mgr. Soln & Tech

Deployment Location:
Pan India

Team Size:

Tech Used:
Hardware: IBM Sureone & Posiflex integrated PoS terminal,
Hughesnet 7700 KU Band VSAT

Software: JDA’s WinDSS PoS application
integrated with Plutus from Pinelabs

Expected life:


Lokvir Kapoor
Pine Labs

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