Small businesses can realize a sales boost of upto 18% by accepting PayPal with 23% higher conversion rates than credit cards. Mayur Patel, Country Manager —India, Pay-Pal

What are the essential IT solutions that can be used to increase the efficiency and profitability of SMEs in India?

E-commerce helps SMEs in driving new markets, new customers, and helping them stay ahead of the competition. E-commerce presents SMEs with exponential growth potential by connecting them with a much larger customer base beyond their home markets. It's an additional source of revenue for SMEs besides their retail presence. However, for SMEs, the payment and information security are top concerns when setting up an e-commerce platform that helps manage their international and cross border payments. For instance, PayPal's fraud detection tools protect merchants and consumers, stopping fraudulent transactions before they take place. The company doesn't share financial information of the buyers with the sellers and that takes a huge burden off the merchants as they don't have to store a consumer's financial data.

Additionally, SMEs require platforms to explore global markets to lift sales. An e-commerce solution like PayPal lets SMEs immediately sell to millions of customers and boost conversion rates. Small businesses can realize a sales boost of upto 18% by accepting PayPal with 23% higher conversion rates than credit cards. PayPal's one stop payment solution facilitates SMEs to not only gain access to over 106 million active PayPal online shoppers across the globe but also allows merchants to accept credit card transactions without the hassle and expense of obtaining a merchant account.

What IT products and services do you have for SMEs?

PayPal is an eBay company that enables global e-commerce with more than 106 million active accounts in 190 markets and 25 currencies around the world. PayPal's merchant services business continues to provide retailers of all sizes with what they need — a fast, safe and global payment solution. This gives them a competitive advantage through immediate access to millions of global customers, boosting conversion rates and lifting sales. PayPal's support for multiple currencies provides a passport to customers around the world. It facilitates Indian merchants' cross-border e-commerce business through easy, secure and economical payment solutions.

Easy set up - Small businesses don't have to go through a lot of steps to qualify for an account---they can get up and running faster than with traditional merchant accounts.

Lower costs - There are no monthly fees, hidden costs for additional services like reports or minimums and pricing compares favorably to credit card processing fees.

Reduce fraud - PayPal's fraud detection tools protect merchants and consumers, often stopping fraudulent transactions before they take place.