SMBs are resorting towards cloud applications for a better customer experience

The industry is evolving at a fast pace and technological innovations are also happening at lightning speed. Amongst the turbulent times induced by the pandemic, keeping abreast with the market changes and tech trends is essential for businesses not only to ensure their survival and growth but also to have a competitive edge in the market.

This becomes all the more important for small and medium-sized businesses as they lack finances for supporting the robust IT infrastructure and maintenance, unlike the other corporate giants. However, a cloud application is emerging as game-changers for SMBs and is one of the cost-effective solutions available in the tech space.

Increasing preference of cloud-based technology by SMBs

Various SMBs have initiated the incorporation of cloud in their operations but the trend is still in its nascent stage. Utilizing the potential of cloud application comes with various benefits. Adapting this state-of-the-art technology is not only cost-effective but also helps streamline their operations and paves the way for a better customer experience.

Cloud possesses the capability to suffice all the requirements of SMBs. It empowers them with new-age technology without any worries about its deployment, operations, management, and investment. Be it speed, agility, flexibility, or security, the advanced solution offers it all that too at an affordable pricing!

It is important for small and medium-sized businesses to store all their confidential and business-related information in one database. A cloud-based ERP system enables SMB's employees to access data in real-time and from any geographical location at any point of time. Providing 24/7 offerings and enabling remote working makes it all the more accessible and apt for SMBs that require round-the-clock data access.

Using cloud application for better customer experience

SMBs are at a major risk of losing businesses and their customer base if the quality and efficiency of their services across channels has loopholes and is inconsistent. To step up their quality game of services so that they can instantly and quickly resolve all their customers  issues and queries, cloud application comes in as a viable solution.

Cloud offers them a choice of services be it messaging, accounting, collaboration, CRM, or any other application and enables smooth functioning of businesses. These services are charged based on the usage and hence there are no incurred costs of setting up or overcapacity. It also fastens the process of making applications ready for SMBs. They take up the tasks that require time and effort of businesses, and also upgrade the systems & rectify technical glitches without any interference in the user interface.

Cloud-based technology takes over the task of management of IT in SMBs and provides them the scope to invest their time and effort in other relevant tasks of managing operations & customer support. It offers SMBs agility and helps tread them on the path of digital transformation.

Choosing the right cloud service provider

The market is filled with various options in cloud application technology catering to the needs of SMBs. They can choose between public cloud, private cloud, and hybrid cloud technologies as per their workforce and operations. However, whichever variant they choose, it should always be a true cloud ERP that comes with features of scalability, security, and integration. The majority of the cloud service providers come with service level agreements which include parameters like application performance, availability, data centre uptime, host failure, migration, etc.

It is essential that being an SMB, you narrow down on a choice post thorough analysis of your business, the sector you are present in, the operations of your business, the workload, and the customization required along with your business goals. It is advisable to think from a holistic point of view, and a futuristic vision & choose the right cloud service provider wisely as per your requirements.

Summing Up!

There are several compelling reasons for cloud adoption by SMBs. With the right expertise, product, and adoption assistance, SMBs can benefit a lot from cloud applications. With its plethora of benefits, it has been playing a major role in enhancing the experience of the customers with the small and medium-sized businesses. Its inculcation by SMBs becomes all the more important, critical and relevant owing to the present unstable times and uncertain future ahead.

BY:-

R S Maan, Managing Director and Global Chief Revenue Officer, Codleo