Social Networking Sites

This is another torch bearer for the Web 2.0 revolution, and has literally

changed the way the whole web works. It's here to stay, and has taught the

enterprise world a thing or two about how to really use the web.

Today, lots of social networking sites throng the web, with each one trying

to create an impact. The site that's the most future ready of them all is Orkut,

followed by Bigadda.com, which comes as a big surprise.

Incidentally, it's also the most persuasive brand of the lot, followed by

classmates.com. Facebook is number three in future readiness, but has the second

highest brand pull.

Orkut and Facebook are the only two with more than 30% loyal users. The rest

are all 30% or below. So obviously, the remaining sites need to really figure

out how to prevent their existing users from shifting to competing social

networking sites. It should be interesting to see how many of these social

networking sites are able to sustain themselves in the long run.