by August 31, 2012 0 comments

Interestingly, there was no winning brand in the 100-499 employee segment in ERP category last year. Because this segment was still using local and inhouse developed ERP software instead of established brands. However, the scenario has changed this year with brands like SAP and Oracle securing the top positions. SAP emerges as a clear winner across both survey segments this year.

Oracle is runner-up at a distant second across both segments, with Ramco and Baan barely making it to the club. In the 500+ segment, apart from SAP and Oracle, Microsoft Dynamic NAV is on the third spot outwitting Baan and Ramco. MS had failed to make it to the club in this segment last year.

On the brand loyalty front in 100-499 segment, SAP and Oracle appears to have almost same level of loyalty at 61% and 67% respectively. 6% of SAP users were likely to shift out to Oracle, while 33% of Oracle’s current users had no plans as yet. Ramco and Baan, brands that managed to make it to the elite club this time, seem to have the same level of loyal users with 20% Baan users likely to shift to SAP while 20% of Ramco users were unsure of which brand to shift to.

In the 500+ employees category, the winner SAP has the least number of users who might move out. Oracle and Microsoft Dynamic NAV have the same number (67%) of loyal users; 24% of Oracles’ were unsure and 10% users said they were likely to shift to Baan.

Why Oracle or SAP for ERP? In the 100- 499 employees category, 94% of SAP’s users and 100% of Oracle’s users gave product reliability as the key reason for owning the brand. Same appears to be the reason for the users in the other segment as well.

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