by August 31, 2012 0 comments



Last year, none of the HRM brands managed to claim the top spot in the 100-499 employees segment because it was dominated by local or inhouse brands. This time however, the landscape has changed a little with SAP’s mySAP software gaining the top spot. Oracle trails far behind SAP here followed by Ramco Systems. In 500+ segment, Automatic Data Processing (ADP) – Enterprise HRMS makes a mark in third position.

Here, we’d like to add that Oracle’s score is a combination of scores for all of Oracle’s acquired companies that received votes this time –JD Edwards, Peoplesoft, and Oracle’s own e-Business suite. It’s praiseworthy that these brands still retain their distinct identities even after so many years. We have reported brand loyalty separately for these brands though.

SAP – mySAP ERP’s loyalty is at 78% across both segments and the remaining users are likley to shift out but unsure which brand to shift to. Oracle – JD Edwards EnterpriseOne’s loyalty stand at 100% while only 67% users of Oracle own E-Business Suite appear to be loyal. 67% users of Ramco Systems are loyal, and the remaining users likely to shift out. In 500+ category, most users of Oracle E-Business Suite and Oracle – JD Edwards EnterpriseOne seem to be happy with a loyalty base of 75% and 100% respectively. The remaining 15% users are likley to shift out, but unsure of which brand to choose.

Likewise, Automatic Data Processing (ADP) – Enterprise HRMS enjoys 100% brand loyalty, while Ramco had only 33% loyal user base, with the remaining likely to move out, but unsure of which brand to shift to.

A majority of users of SAP-mySAP ERP, Oracle HRM, Ramco Systems voted for product reliability and brand value as the key reasons for owning the current brand. These came as the second reason for owning the brands in the future as well. In the 500+ category, users of SAP, Oracle HRM, ADP Enterprise HRMS, and Ramco Systems voted for initial price along with brand value and product reliability for owning current and future brand.

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[image_library_tag 330/69330, border=”0″ align=”middle” hspace=”4″ vspace=”4″ ,default]

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