by August 31, 2012 0 comments

VMware continues its winning streak and appears extremely difficult to dethrone due to the huge lead it has over others in this space. But for others, it appears that the competition has really heated up, because quite a few players that had made it to the club last year have been pushed out this year. RedHat for instance was there in 100-499 segment last year, and so were Sun and Novell in the 500+ segment. They couldn’t make the cut this year.

Brand loyalty data is interesting. It appears that Microsoft is keeping its existing users so satisfied that none of them have any plans to shift to any other brand. For VMware, the brand loyalty is at 65% and 73% across the two segments. while a bulk of VMware’s remaining customers were unsure of which brand to shift to, the fact that they didn’t say whether they’ll stay with VMware or not in the future should be of concern to the virtualization giant.

The results of reasons for choosing a brand are the most interesting in case of MS Hyper-V. 100% of users who’re likely to choose Hyper-V in 100-499 segment gave equal weightage to product reliability and its initial price. VMware on the other hand, scored high on product reliability, but low on the initial price. Maybe VMware needs to find out whether there’s a issue with is pricing.

[image_library_tag 167/69167, border=”0″ align=”middle” hspace=”4″ vspace=”4″ ,default]
[image_library_tag 168/69168, border=”0″ align=”middle” hspace=”4″ vspace=”4″ ,default]

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