Software-as-a-Service (SaaS) is actually old wine in new bottle. It follows
the old method of application hosting, wherein the service provider hosts your
business applications and makes them available to you remotely over the web.
Known as ASP or Application Service Provider earlier, it's now making a comeback
in the new garb of Software as a Service or SaaS. This time however, things are
a little different and look more positive. The number of applications available
under the SaaS model have increased considerably. Today, you can avail
everything from online office suites to web OSs to enterprise business
applications like ERP and CRM using the SaaS model. This trend is likely to
continue and grow further.
Market drivers
SaaS has evolved from ASP (application service provider), which too has the
same principle of providing users an access to enterprise apps over a network,
instead of buying and installing expensive packages. The only thing that a user
of SaaS-based app requires is access to the Internet and a Web-browser. There
are a number of other things that are working in favor of the SaaS model. One is
higher bandwidth availability at lower costs. Second is the pricing factor of
packaged software. Independent software vendors (ISV) provide SaaS-based
solutions, charge for the software app on various pricing schemes, ranging from
monthly fees to charges based on actual usage. The organizations can now adopt
SaaS to cut down on the capital investment that would have other wise been
incurred while setting up such apps to run from their own premises. With SaaS
the organization need not bother about the cost for software licenses,
maintenance, and IT manpower for maintaining such apps. Another factor for an
enterprise to go for SaaS is mobility. The penetration of notebooks, mobile
devices, and pervasive Internet connectivity has given employees a chance to
work from home or even while travelling. A SaaS-based app can help users access
their apps from a web-browser from anywhere and at anytime.
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Emerging trends
Email, accounting, CRM, and HR are few markets where SaaS has been
introduced and become a hit. SalesForce.com for instance, is a dominant player
in the SaaS market, providing CRM solutions to customers. The SaaS app provider
arena is not just where ISVs used to dominate; now larger players like Oracle
and Microsoft have also joined the SaaS-bandwagon. Microsoft this year announced
their own SaaS initiative by providing hosted services of Microsoft Exchange
server and SharePoint software. This will allow organizations to use
SharePoint's collaborative apps and Exchange Server's mail functionalities while
saving on the cost of infrastructure needed to deploy these apps and also on
their licensing and maintenance costs.
With Web 2.0-based apps becoming the 'in thing' these days, SaaS vendors are
now making their apps as per Web 2.0 standards. SaaS app is now not merely a
standalone business solution, but a solution that provides full e-business
functionalities to an organization by integrating CRM, workflow, web-mail, chat,
supply-chain mgmt and online-help/support. Singapore-based QXSystems launched
earlier this year a SaaS and Web 2.0-based solution named WorkACE. This shows
that vendors are not just focusing on providing solutions specific to certain
business functionality like CRM, but are targeting to provide a solution that
could be used as online business environment whereby the users can interact
among themselves and share information while being able to access business apps
(like CRM or SCM) they use in their work domain.
Future trends
SaaS-based CRM apps have become successful in the market and have made their
presence felt. There hasn't been a dominant SaaS player in the ERP domain till
date, but with big names like Oracle, SAP, and Microsoft entering the market, we
might see some action very soon.
The SaaS-based ERP solutions can be really beneficial for SMBs which
recognize the value of integrated ERP systems but lack the financial resources
and technical expertise to implement it. Now SaaS-based ERP solutions have
dramatically changed the scenario and opened up the SMB market toward ERP
implementation. There have been speculations that SAP would be launching their
ERP products based on the SaaS model mainly to attract the SMBs.
Platform-as-a-Service
Another trend that's catching up is Platform-as-a-Service (PaaS), wherein an
independent development platform would be provided enabling developers and
programmers to create and deliver any kind of business app, entirely on-demand
and without software.
The PaaS vendor would expose their APIs to developers so that they can develop
customized solutions as per the organization's requirement. Now organizations
would be able to develop solutions without having to maintain a large
development infrastructure.