by June 30, 2014 0 comments

Sony A7S

Sony A7Sis the latest entry in the acclaimed A7 and A7R family of the world’s smallest full-frame interchangeable lens cameras. The camera features a newly developed, 12.2 MP 35mm full frame Exmor CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409,600 with unprecedented dynamic range and low noise.

The innovative A7S camera is the world’s first camera to utilise the entire width of a full-frame image sensor in 4K video acquisition. In video mode, the A7S can output 4K video at QFHD (3,840 x 2,160) to an optional external 4K compatible recorder, and can record full HD (1,920 x 1,080) at frame rates of 60p, 60i, 30p and 24p directly to a compatible memory card. The camera also has a Multi-terminal interface shoe that is compatible with Sony’s XLR Adaptor Microphone Kits allowing the use of professional microphone systems.

The camera is also equipped with the same high-precision Fast Intelligent AF system as the A7R camera, with drastically improved low-light AF sensitivity that can go as low as -4EV. Directly compatible with the growing family of E-mount lenses, the A7S camera can also be used with A-mount and others lens systems with optional adapters. 

 The camera is priced at Rs. 1,54,990

 A77 II

Building on the heritage of Sony’s much-loved original A77 and A700, the A77 II gives advanced amateurs a string of exciting enhancements in a tough, weather-resistant body that’s up to any challenge.

A77 II comes with an advanced phase detection autofocus system and posses approximately 2x wider coverage area than the previous A77 model. The camera features 79 autofocus detection points, including 15 cross points within most frequently-used central area of the sensor.

The A77 II can capture a non-stop burst of up to 60 full-resolution JPEG images at a maximum continuous shooting speed of approximately 12 frames per second (in Continuous Advance Priority AE mode).

The 24.3 megapixel Exmor CMOS image sensor features the same gapless on-chip lens structure as used in the acclaimed A7R and A6000. The high-resolution sensor is partnered by the same evolved BIONZ X image processor featured in the A7 and A7R which is around three times faster than Sony’s previous BIONZ engine.


A bright XGA OLED Tru-Finder screen with 2,356K dot resolution is given for Framing and focusing. A77 II also features a detail-packed 3.0-type (7.5 cm) Xtra Fine LCD that moves three ways for near-limitless creative flexibility.

The tough, light magnesium alloy body of the A77 II is dust- and moisture-resistant. The seals around main buttons and controls are complemented by double-layered protection around all openings including media slot and terminals.

The A77 II can record Full HD 60p and 24p movies using the AVCHD 2.0 format. On-board Wi-Fi allows one-touch connection for easy shot sharing with your Xperia, NFC-compatible Android smartphones, tablets and VAIO.

The camera is priced at Rs.Rs. 84,990 ( body only)

Cyber-shot RX100

The Cyber-shot RX100 family has a new addition RX100 III. It is made of aluminium that makes it light weight and travel-friendly.

An updated lens and speedy image processor are complemented by a retractable Camera has a OLED Tru-Finder with ZEISS T coating, enhanced movie features and a 180-degree tilting LCD.

It is fitted with a 20.1 effective megapixel back-illuminated 1.0-type Exmor RTM CMOS sensor with a BIONZ X processor. A large F2.8 maximum aperture is provided at its telephoto end to capture bright images.

In a Cyber-shot first, the RX100 III now supports the efficient XAVC S format. Based on the professional XAVC standard, it records Full HD video footage at up to 50 Mbps with minimal artefacts and noise.The camera is equipped with newly-added 4K still image output that allows photo viewing on 4K TVs.

Despite its diminutive size, the camera inherits several movie functions from Sony’s professional camcorders. There’s a clean HDMI output, allowing Full HD footage to be stored on an external recorder.

Selfie fans will welcome the articulated 3.0-type Xtra Fine LCD that now flips up 180 degrees for effortless arms-length portraits and is also very useful for shooting from either high or low positions. It also has support for playmemories camera apps and is Wi-Fi NFC enabled

RX100 III will be available at all Alpha Flagship Stores, Sony Center and select retail outlets across India at Rs. 54,990

To learn more about the products, visit



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