Sports & fitness brand Slovic partners with Vindu Dara Singh

In today's generation where everybody wants to keep track of body fitness, fitness brand Slovic has partnered with Indian TV actor and fitness enthusiast Vindu Dara Singh to spread awareness and help people in keeping a healthy lifestyle.

The brand has made actor Vindu Dara Singh the face of its brand, especially for a variety of sports consumer products. The company is focusing on products like resistance bands, tubes, pushups boards, and others.

The brand got acquired on September 21, by Powerhouse91, a fast-growing E-commerce aggregator, and has grown multiple folds since then.

Commenting on the collaboration, Co-founder of Powerhouse91, Aqib Mohammed said, “We are excited to partner with Vindu Dara Singh - an Indian icon whose values for fitness align with our brand’s objective. We are in the process of expanding Slovic’s product range with multiple new launches. We are determined to diversify and create more innovative consumer products for India and global markets", said the Co-founder of Powerhouse91, Aqib Mohammed, in collaboration with Singh.

Further, it is estimated to have significant growth in the next few years through Powerhouse91’s optimizations across marketing, supply chain, and operations combined with significant growth capital. Slovic is confident of achieving 8x growth by March 23 and is set out to make it globally, according to the press release.