“We Strive To Bring Customers Into A Smart Horizon Of Visual Experience With Creativity And Technology”Sebastian Dong, , TCL

Sebastian Dong, Chief Marketing Director, TCL, talks about the company and the new product launch.

Give a brief idea about your company portfolio?

TCL was established in 1981  headquartered in China, and one of the leading players in the global TV industry engaged in the research and development, manufacturing and distribution of consumer electronic products.

What is TCL Electronics aim behind its products?

At TCL, we always strive to bring customers into a smart horizon of ultimate visual experience with creativity and technology. TCL Electronics strives to build a comprehensive ecosystem for smart TVs that provides users with superior experience with its smart products and services.

Please tell us about  TCL’s latest launch and its features.

We are gearing up to launch the 65x4, India’s first Google-certified Android QLED TV. This will come with Harman Kardon speakers and will have several cutting-edge features. It has 4K UHD and HDR features, Quantum Dot technology, MEMC(120Hz) and several other advanced features.

What will be the price of the product?

The 65X4 provides high-end technology at affordable, unmatched prices to India’s growing consumer base.  We are partnering with Amazon.  The 65X4  launching price is INR 1,49,990  and under a special festival season offer for INR 1,09,990 on Amazon.

In how many countries TCL has its presence?

TCL has the presence in more than 80 countries, and we are a global leader in the TV and consumer electronics segment. The brand caters to consumers in over 160 international markets.

If we talk about the Indian market,  how TCL has marked its place?

TCL has been performing exceptionally well within the Indian market, growing by 120% in terms of sales volumes and receiving the extremely encouraging response on the big screen and 4k segment during the past 12 months. TCL, in a short time since its launch in India, has established itself among the leading players in the smart entertainment space on the back of its innovative technology, unmatched pricing, and user-centric approach.

What are the additional features of the Google-certified android QLED TV and AI TV  that TCL offers?

The TV has several advanced features such as the voice search feature allows the user to navigate simple voice controls, thus eliminating the cumbersome and complicated on-screen navigation. It has a built-in chromecast feature that allows users to cast their favourite games, videos and apps from their mobile phones.

How is Google Assistant an add-on feature to your product?

The S6500 comes with an in-built Google Assistant, the AI-powered virtual super assistant from Google, with Android 8.0 Oreo, allowing users to access entertainment, search for information, and control other connected devices across their home with just their voice.

What was your market share in the last year?

As we are among the top 3 glob LCD TV market with a market share of 10.9%  for the year 2017 according to HIS Technology and the company’s shipment data.

What is the total global shipment of your products?

We are among the top three market players and we have a global shipment of 13,173, 307 sets.

What are the entertainment apps TCL is offering its costumers?

All the favourite entertainment apps such as Jio Cinema, Netflix, YouTube, Hotstar, Voot, yuppTV, Eros Now, and many more.

Authored By: Divya Bishi