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Structured Cabling

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PCQ Bureau
New Update

While there are more than nine players in this space, only four managed to

get sufficient votes to make it to the Users' Choice club. The winning brand

remains the same as in the past several years-D-Link.

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Actually, the correct structured-cabling product brandname is DigiLink, owned

by Smartlink Network Systems-which was earlier D-Link India. But as almost all

respondents said “D-Link” (the survey was unprompted), that is how we captured

it. (A separate company spun off from the erstwhile D-Link India retains the

D-Link name and brand.)

D-Link (DigiLink) leads the brand perception index by a wide margin against

all other players. So if its score is normalized to 100, the next closest brand,

Systimax is at 16, and the rest are lower still.

In the industry-wise analysis, D-Link has the strongest brand perception

across all industries we reached out to. Systimax had stronger brand perception

in the services segment as compared to other segments. It was alarmingly low in

four sectors: discrete manufacturing, IT/ITeS, healthcare, and education. The

remaining vendors had fairly low brand perception across all industries.

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The performance by D-Link (DigiLink) was consistent across the regions.

Systimax's brand presence was relatively strong in the south and west as

compared to north and east. The same went for Finolex. Tyco's strength was in

the south.

The prime reason given by respondents for choosing structured cabling brands

was product reliability. This came across strongly for both existing owners of

structured cabling as well as future prospects.

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