How SuperBot is restructuring the future of video communication

Video conferencing has long been heralded as a highly sustainable, cost, and time-efficient way alternative to face-to-face business meetings. However, video communication came under the spotlight only in early 2020. This was induced by the COVID-19 pandemic that subjected the entire world’s workforce to a mass, unprecedented remote working experience.

Since then, there has been no looking back for the video communication industry that has witnessed explosive growth. Having become the new business travel and the new workspace, video communication is indisputably the cornerstone for remote working thanks to one key element – new-age technology.

Technology has not only changed the way businesses operate but has also penetrated far into our daily lives. Video communication, driven by Data Analytics, AI, Automation, ML, and NLP, has seen a large-scale shift over the past year. It is now no longer limited to high-profile boardroom meetings for presentation purposes. That said, we cannot ignore the fact that it is still humans who utilize technology, and we are the driving force behind it. This is where the concept of a SuperBot comes in.

The SuperBot idea

No matter where we go or what we do, we, as humans, are emotional beings and it is the emotion that connects us with things as well as fellow human beings. Fundamentally, humans engage well when we know that there is another person who cares. This is the idea behind Superbot. Now, the question is, how is a SuperBot connected to video communication and its future?

SuperBots in video communication

When it comes to communication, talking freely with the other person is an integral aspect that determines the efficacy of communication and how your message has been delivered. Also, communication will turn out to be ineffective if the context is unclear. SuperBot enables contextual communication wherein it allows users – be it clients, employees, or prospects, to talk freely while establishing the context (for example, customer service, sales, marketing, etc.) in the conversation to ensure effective and efficient communication over video conferencing.

Gaurav Tripathi, founder and CEO of Superpro.ai

Besides this, since the world has witnessed a mass shift towards remote work and video communication is vital, it is necessary to improve real-time responses to customer queries and feedback. SuperBot enables just this. It improves human interaction with better responses and allows for real-time resolution of queries. SuperBot is also designed to enable human-centricity. While this sounds contradictory, there is a larger picture behind it. Instead of creating just a bot, video communication platforms have designed a system where actual humans can interact in real-time. It replicates the feel of being on call with a human being rather than a bot; nothing really beats seeing a human face on the other screen, especially during trying times.

Now, imagine an angry customer on one end of the line and the automatic chatbot replies along the lines of “Thank you for being a loyal customer, we are currently offering 20% off on a plan”? SuperBot avoids committing these blunders and addresses the right emotion and questions since brands need to understand the customers’ place before answering a query or responding to feedback.

Furthermore, one of the most crucial aspects of any business is sales. With real-time video communication enabled by SuperBot, brands can better understand prospect needs and assist accordingly. This goes a long way in contributing to sales since even though someone may not use your service or purchase your product, they are highly likely to remember your assistance and recommend your brand to someone else. Not just sales but SuperBot also plays a pivotal role in improving customer engagement and satisfaction since people often tend to stay loyal to a brand not just because of the product/service it offers but also because the brand truly pays attention to customer service and prioritizes the customers.

Yet another important way in which SuperBot facilitates hassle-free video communication is that it is just present on the brand’s website or apps – there is no need to schedule or invite it onto a meeting or fill in a lengthy form and wait for a response – it’s instantaneous. This makes it less time-consuming and more cost-efficient. Additionally, brands will also have control over the interface, flexibility of tweaking the experience, and access to a treasure trove of data gathered from conversations that will help them enhance customer experience.

Final word

The COVID-19 pandemic has almost completely changed the way humans and businesses function on a day-to-day basis, and while some of these may revert to how it was in the pre-pandemic times, video communication is here to stay. While technology has transformed the face of video communication, it will also unquestionably play an instrumental role in shaping its future.

Author: Gaurav Tripathi, founder and CEO of Superpro.ai