by November 7, 2009 0 comments



The PCQuest Users’ Choice survey was conducted among 243 large enterprises
across top eight Indian cities divided accross four zones. The survey was done
through face-to-face interactions with CIOs and IT decision makers of these
enterprises by IDC executives.

We covered 33 product categories and broadly classified them into four
sections i.e. Hardware, Software, Enterprise Solution and Managed Services.

Our survey questionnaire sought information on the following 5 basic areas:

1.’Top of Mind recall’ for various brands in each product category.
2.Primary brand owned.
3.Brand preference for future purchase.
4.Reasons for using current brand.
5.Reasons for preference of future brand.

Verticals
Covered
Sample
Achieved

Process Manufacturing
30

Discreet
32

IT/ITeS
30

BFSI
31

Communication & Media
30

Services (Airlines/Logistics and Hospitality)
30

Healthcare
30

Education
30
Total 243

To identify the Users’ Choice for each product category, we analyzed three
parameters:

1. ToM Recall
2. Current Brand Owned
3. Future Preferred brand

City

Sample Achieved


Ahmedabad
20

Bangalore
45

Chennai
28

Delhi NCR
48

Hyderabad
17

Kolkata
19

Mumbai
48

Pune
18
Zone

Sample Achieved


North
48

South
90

East
19

West
86
Total 243

Employee Size
Break-up

500 to 999

126

1000 & above

117

The Future preferred brand was further divided into two data points viz
loyalty (the percentage of loyal respondents for a particular brand out of total
loyal customers) and shift (the percentage shift of respondents for a particular
brand out of the total customers planning to shift). Each parameter was assigned
a specific weightage after an internal discussion between IDC India and PC
Quest.
Further, the weighted score was calculated and then indexed to highest as 100.

Finally on the basis of the derived Index score, the Users’ Choice winner was
identified for each brand category.

Next-

ENTERPRISE HARDWARE

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