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Survey Methodology

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PCQ Bureau
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Survey Methodology

The survey reached out to 415 IT decision makers across 8 Indian cities and 8 industry verticals. The survey aimed to identify the best IT brands across 30+ categories for organizations with 100-499 and 500-1000 employees separately

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The Users' Choice survey this time was conducted among two categories of organizations-those with 100-499 and 500-999 employees. We reached out to the top IT decision makers in these organizations across the top 8 Indian cities through face to face interactions. Here, we reached out to 8 different industry verticals viz. Discrete Manufacturing, Process Manufacturing, BFSI, IT/ITeS, Healthcare, Education and Services (Logistics, Hospitality, Professional services).

We originally started off with 38 product categories divided into 4 sections i.e. Hardware, Software, Solutions and Managed Services. The survey questionnaire sought information on 5 basic areas:

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  • 'Top of Mind recall' for various brands in each product category.
  • Primary brand owned.
  • Brand preference for future purchase.
  • Reasons for using current brand.
  • Reasons for preference of future brand.

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To identify the users' choice for each product category, three parameters were analyzed-- TOM Recall, Current Brand Owned and Future Preferred brand. Here, the future preferred brand was further divided into two data point--loyalty (percentage of loyal respondents for a particular brand out of total loyal customers) and shift (percentage of shift in respondents for a particular brand out of total customers planning to shift).

Each of these parameters was assigned certain weigthage after a discussion between CMR and PCQuest. Further, a weighted score was calculated based on these scores, and then indexed to highest as 100.

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Finally on the basis of derived Index score, users' choice was identified for each brand category.

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