Tata TeleServices : Integrated Distribution System

Tata Teleservices Limited (TTSL) wanted to have the power to track the mobile

products like handsets, recharge vouchers, etc. throughout their distribution

channel. There were many business specific stock items that moved through the

supply chain to distribution network across India. As different distributors

used different systems to track the sales at the distribution points, which is a

key input to TTSL to track the overall stock movement. Due to this it was

difficult to have statistics regarding stocks at various distribution points as

there was no uniform system, and data had to be consolidated manually from

different formats.

To address these challenges, TTSL decided to use PULSE, which is a combination

of Tally and a centralized back end system. Through this the Tally solution

residing at distributor premises acts as a front end to distributors to support

the inventory, sales and accounting requirements specific to TTSL and a

centralized sales system provided the back end support integrated either by

online or offline as per distributor choice. The implementation of this project

has resulted in 100% efficiency of tracking the availability of the products

across the supply chain till retailer point. Also the delay in knowing the stock

position in the market across distribution points has been reduced from a time

window of 3 days to instantaneous, which gives a definite competitive edge.