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Tech Mahindra to launch India's first PSU Meta Lounge

Tech Mahindra, a leading consulting and business re-engineering services and solutions provider has declared to launch India's first PSU Meta lounge

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PCQ Bureau
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Meta Lounge

Tech Mahindra, a leading consulting and business re-engineering services and solutions provider has declared to launch India's first PSU Meta Lounge 'Uni-Verse' in partnership with Union Bank of India (UBI). Union Bank of India is working with Tech Mahindra to enable Metaverse Lounge.

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In the initial phase of its running, Tech Mahindra’s Research & Development (R&D) arm, Makers Lab, has built Metaverse ‘Virtual lounge’ for the bank to deliver an interactive and immersive customer experience.

The lounge will help Union Bank of India to illustrate its digital & tech-savvy image, especially to its GenZ customers, and enable them to explore the bank’s products and services in the Metaverse ecosystem.

"Metaverse is going to define the future for digital ecosystems, transforming the way we will work, connect and interact. While digital banking is in itself independent, inclusive, and immersive, the introduction of Metaverse will further deepen customer relations and offer personalized experiences. Our partnership with the Union Bank of India is yet another milestone in our journey of catalyzing future readiness and transforming customer experiences. We are proud to collaborate with the Union Bank of India team to launch India’s first-ever PSU metaverse lounge, Uni-Verse," said Anuj Bhalla, Digital and Cloud Transformation Leader President & SBU Head, Tech Mahindra.

The customers will be able to move around in the lounge and get information about deposits, loans, government welfare schemes, digital initiatives, etc. which further will create a unique and vibrant experience for customers.

This partnership is in line with Tech Mahindra’s NXT.NOWTM framework aims to enhance ‘Human Centric Experience’ and focuses on investing in emerging technologies and solutions that enable digital transformation and meet the evolving needs of the customer, as per the release.

Moreover, through this collaboration, Tech Mahindra will leverage its world-leading network and infrastructure capabilities along with its foundational technological capabilities including pervasive Artificial Intelligence (AI), Blockchain, 5G, Augmented Reality (AR), and Virtual Reality (VR) to transform customer experience and deliver real business outcomes.

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