The DCM solution forecasts demand for individual items for each store based
on each item's annual sales cycle, promotional demand and rate of sale. With
this information, retailers can make more informed merchandising and inventory
decisions. DCM leverages consumer demand data to develop sales forecasts of each
item by location, weekly and daily. These forecasts recognize historical
performance, are deep in seasonal and causal identification and respond
automatically to the latest trends. The forecast is then combined with inventory
and replenishment strategies, serving to pull inventory through the supply chain
based on expected sales across each location in the network.
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