Advertisment

The Major Players' New Products and Events

author-image
PCQ Bureau
New Update





http-equiv="Content-Type">











Advertisment

face="Verdana, sans-serif"> style="font-style: normal;">Andy

Mulholland, CTO,
color="#0000ff"> face="Verdana, sans-serif"> style="font-style: normal;">Capgemini face="Verdana, sans-serif">

align="LEFT">
Advertisment


face="Calibri, sans-serif">My

day pretty well always starts, or ends, the same way, with a check

round the major manufacturers' press release sites, and some other

sites that general seem to cover all the small, but frequently pretty

innovative players. I have been doing this pretty well ever since it

became possible on the web, and before that I used various industry

magazines to note, yes really write down, what I considered important

enough that I wanted to make sure that I would remember. It's a

variation on the old trick of writing notes before exams to make sure

facts stick in your mind. Back in the mid-nineties some colleagues

asked if I would pass them a copy of these notes each month, and from

this it all built up to what Capgemini now publishes as the
color="#0000ff"> href="http://www.capgemini.com/insights-and-resources/by-publication/monthly-technology-brief--september-2011/"> face="Calibri, sans-serif">Monthly

Technology

Brief
style="font-size: 11pt;" size="2">

on the first day of each month.
Advertisment

align="LEFT">

If

you

have been tracking our industry month by month and including a

summary of some key topic each month you develop a pretty good feel

for what is really happening in a comprehensive and cohesive way from

assembling all the pieces and timescales. In the same way I examine

stories of how enterprises are applying the new technologies and at

the end of this post there is a striking example of moving 35,000

desktops onto mobility with services support.
Advertisment

align="LEFT">

A

significant

change starts off with chips and development; goes into

start-ups (which these days get bought by the big players as a part

of their product portfolio changes), and emerges as new capabilities

adding to existing mainstream vendors' installed base. In parallel,

a pattern of losing business starts to show around some products as

their market gets overtaken. So what can we see in this year's late

summer/early autumn events?
Advertisment

align="LEFT">

Starting

with

Intel, and a new partnership with Google over the development of

Android together with new development tools to support native

Android, coupled with changes in chip designs to strengthen graphics

and support multiple form factors. That's a game-change shift as

Intel has not been a mainstream player in the smartphone market so

clearly it sees tablets etc. as an important development. Add to that

its McAfee acquisition announcement of the DeepSAFE security platform

integrated at chip level to provide a revolution in Malware

protection for 'standalone' operations of devices consuming

'services' from many different sources in hybrid cloud situations

and the focus seems to be pretty clear.
Advertisment

align="LEFT">

Meanwhile,

Google

has announced a reduction in the numbers of products it

supports and is focusing on getting some 'second generation'

products like Google+ that really make use of the Android environment

as well as announcing new partnerships to the traditional providers

such as SAP signing up to embed Google Maps into its business

analytics offerings. IBM has added support for Android into its

social network platform, plus Apple and BlackBerry as well as

splitting its data storage operations into two parts; one to handle

the Big Data model of mass storage in a traditional sense, and the

other to handle a Big Data model of masses of small data with quick

real-time recovery and use. The summary being that the mobile device

and unstructured data world is rapidly converging with the

traditional IT world.
Advertisment

align="LEFT">

HP

has

decided it doesn't want to be in the PC or tablet business, or

at least not around a competitive operating system to Apple and

Android with their webOS offering. In the meantime every other player

has introduced a tablet and other than Apple all are based on

Android, thus effectively creating a new de facto market standard

operating system. Talking of standards, Dell has increased its

support for Cloud services introducing their OpenStack Cloud Solution

based on the development of Cloud standards from the OpenStack

community, whilst the Open Data Center Alliance has got together with

the Open Compute group to really transform the resources delivery

model of data centers. It seems that we can see pretty clearly a new

era based on services delivered to mobility devices running Android,

supported by a new generation of data center capabilities.

align="LEFT">

Not

so

fast though!! We are missing the not inconsiderable presence of

Microsoft, which has a comprehensive alternative with its Windows 8

approach to provide a common development and deploy platform for

devices, and the maturing Azure platform for development and

deployment of services. A comprehensive update in development tools

to support this creates an equally compelling picture. Equally

interesting are the product portfolio additions by SAP around its

HANA real-time platform, which now includes an upgraded Solution

Manager that handles orchestration of services as well as the

beginnings of a whole new portfolio of apps running on HANA. Plus a

new mobility platform based on its Sybase acquisition to change what

can be delivered to devices.

align="LEFT">

face="Calibri, sans-serif">IBM,

Oracle,

and Cisco are all well into additions and changes to their

portfolios too, and a week or so back I covered
color="#0000ff"> href="http://www.capgemini.com/ctoblog/2011/09/salesforcecom-sets-vision-front-office/"> face="Calibri, sans-serif">the

Salesforce.com and VMware moves  into what they define as the

post-PC era
style="font-size: 11pt;" size="2">.

So, whichever products and partners make up your installed base, the

news is the same, and more interesting is the marketing shift into

whom and how these new capabilities are being taken to market. The

executive suite and the new capabilities to manage customers, events,

and real-time information in a tough market are the new sweet spot,

as much or even more than the focus on even more cost-cutting with

the CIO in the installed IT base. Oh and by the way the other point I

should make is that by counting the number of product changes month

by month the Monthly Technology Brief shows a continuing hockey stick

curve upwards reflective of the creation of a whole new environment

and use for technology that has been emerging over the last year.

align="LEFT">

Are

people

buying into these changes? On one side some of the new leaders

show dramatic gains; Apple clearly, but so does Salesforce.com, which

illustrates a change in development practice from big applications

towards small apps with deployment as a service. Perhaps more telling

at this stage is what people are now buying less of as a sign that it

doesn't seem to be in their mainstream plans, and that includes

Nokia and BlackBerry smartphones, as well as PCs overall. The trouble

with much of the market figures is that they report on the basis of

the old market, and the gap that became apparent a couple of years

ago when CIOs reported low use of Software-as-a-Service and the

providers reported much higher figures is now probably true for the

device mobility market. The question is what should be measured when

use is unstructured and lacking in the conventional attributes that

are measured! Yup, back to the need for Social CRM in the front

office again!

align="LEFT">

face="Calibri, sans-serif">My

point? The CxO suite is asking for radical measures in one of the

toughest periods faced for many a year, and part of that package of

reforms requires more effective use of technology by support people,

process and real-time data in the turbulent trading markets of

various sectors. As an example, take a look at
color="#0000ff"> href="http://www.theaustralian.com.au/australian-it/byo-device-qantas-staff-take-off-from-desk/story-e6frgakx-1226135217144"> face="Calibri, sans-serif">the

radical approach the Australian airline Quantas is taking
face="Calibri, sans-serif">

with 35,000 staff being shifted from conventional desktop IT into

'bring your own' and connect as mobility to services.

align="LEFT">

There

is

no less turbulence in the 'IT industry' itself in terms of the

products, services, methods etc. so it's time to reflect very

carefully on winners and losers and their product strategy when

considering how to deliver what the business is asking for beyond the

usual cost control.

align="LEFT">

style="font-weight: bold;">P.S.

If you want to know what apps are being deployed to aid field

workers

using tablets and smartphones then there is a list that shows which

members of the USA Fortune 500 are running what. The summary is that

86% have one or more app already deployed, but it's interesting to

see exactly what they have deployed and in some cases how many apps

they have deployed already. Unfortunately, although I had the link it

has stopped responding, so if anyone has the list can you please

kindly share it on this page? Thanks.



Advertisment