These are the top-rated brands of 2022

PCQuest conducted the Users' Choice Awards 2022, allowing consumers to vote for their favorite brands in 10 product categories. CyberMedia Research (CMR) conducted the survey, revealing the winning brands and the reasons behind consumers' choices. Check out the detailed report for insights into the top brands that won consumers' hearts in 2022.

The 2023 PCQuest Users' Choice Awards acknowledge product brands based on consumer purchases and future buying preferences. The winners were selected through a significant consumer product survey conducted by CyberMedia Research (CMR), involving 5,000 users. The survey analyzed various aspects like current brand choices, future preferences, satisfaction, loyalty, advocacy (Net Promoter Score), and brand affinity.

The detailed report provides a comprehensive analysis of the survey findings, including graphical representations to highlight shifts in consumer mindset. The audience surveyed was diverse in terms of gender and age.

The main objective of the survey was to assess brand awareness, satisfaction with current brands, and loyalty in each product category. It also evaluated the reasons behind brand usage and future preferences, as well as recommendations to potential buyers. The brand affinity index was developed based on these parameters.

Awards Categories

The survey aimed to recognize the leading brands in 10 popular product/gadget categories. The winners have been announced in the following categories:

Survey Methodology

The survey reached 5,000 users from major Indian cities, such as Delhi, Mumbai, Kolkata, Bengaluru, Chennai, Hyderabad, Ahmedabad, and Pune. Each category had 5,00 users surveyed, covering a total of 10 categories. The survey was conducted online, allowing users to choose their current brands and share their feedback about them.

The survey questionnaire sought information on six basic areas:

Spontaneous Awareness: The percentage of users who can recall different brands without prompting when asked about brands in a specific product category.

Current Usage: The percentage of users who primarily use a particular brand in the given product category.

Consideration: The percentage of users who would consider a specific brand at the time of their next purchase.

Satisfaction: The percentage of users who are highly satisfied with their current brand. Satisfaction levels are measured on a 5-point scale, with a rating of 5 indicating high satisfaction.

Loyalty: The percentage of users who express a strong likelihood to choose their current brand again for their next purchase. Loyalty levels are measured on a 5-point scale, with a rating of 5 indicating high loyalty.

NPS (Net Promoter Score): Calculated by subtracting the percentage of detractors (users who rate the brand 0 to 6 in a 0-10 point scale for likelihood to recommend the brand to others) from the percentage of promoters (users who rate the brand 9 or 10).

How did we decide the winners?

The survey assigned specific weightage to each of the six parameters. To ensure a fair comparison, the values of each parameter were standardized to bring them to a common scale. The average weighted score of all parameters was then calculated to determine the brand affinity index for each brand in every product category. Based on these index scores, the winners were identified for each product category.

Author: Satya Sundar Mohanty, CyberMedia Research