by July 29, 2013 0 comments

The Problem: Growers were unhappy due to no transparency in the auction process. The manual system was prone to human errors and there was no fair pricing for farmers. There was discrimination in the allotment of daily quota plus there was no traceability for that. Tedious consolidation of data across auction platforms was necessary for them. For stakeholders, little information was available. They wanted to automate the auction processes by developing a transparent system and eliminate manual interference completely.

The Solution: Unlike other traditional auction solutions, FCV tobacco auction demands a highly robust and efficient auction platform which could be accessible from the auction ground, where buyers check the crop quality and submit their prices immediately. Each bale auction is supposed to be finished in 3 to 5 seconds. To ensure high response time, the solution was provided using a distributed architecture, etc.

The Result: Approximately 42,000 registered tobacco cultivators in Karnataka and 60,000 cultivators in Andhra have been directly benefitted by this system. The project is helping farmers get competitive rates for their produce without any market intermediaries. The engagement is helping the Tobacco Board accrue benefits. This include ensuring fair pricing for farmers as market intermediaries are excluded, greater bidder satisfaction due to transparent e-auction bidding process and preventing buyer cartelization, etc.

Project Specs

Industry: Government
Implementation Partner: NIIT Technologies
Deployment Location: 31 auction platforms of Karnataka (11) & Andhra Pradesh (20)
Best IT round cleared: Semi-Finalist

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