Top 5 companies that are seeing tailwinds of pharma digitalization

The current pandemic has completely disrupted the traditional physical field force-based sales & marketing model of pharmaceutical companies. This has forced $20bn pharma industry in India to reinvent their go-to-market models and accelerate adoption of digital products and platforms.

Pharma companies are investing significant amount of capital building their digital strategy, signing up with digital products and platforms, and even launching their own digital platforms. A lot of technology companies are contributing to this pharma digitization wave. Here are the top 5 companies that are transforming the digital pharma industry.

Indegene

Offering research and development and management services to healthcare and pharmaceutical enterprises, Indegene has been helping life sciences companies since 1998. With digitizing their clients’ sales and marketing functions, enabling filings through content automation, data and analytics capabilities, Indegene helps drive effectiveness and efficiency. Indegene owns Omnipresence, a product that provides customer relationship management (CRM), omnichannel engagement, advanced analytics, and AI capabilities, for pharmaceutical industry.

THB

Founded in 2015, THB (Technology | Healthcare | BigData Analytics) is India’s leading clinical intelligence company that leverages real-world evidence and its proprietary marketing cloud to empower healthcare enterprises and pharmaceutical companies to drive new-age sales & marketing for patients and doctors. The pharmaceutical platform offers end-to-end value proposition, including data management, clinical evidence management platform, marketing cloud, personalization engine, and RoI analytics.

Adobe

Adobe Inc. is an American multinational computer software company. Incorporated in Delawareand headquartered in San Jose, California, it has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures and print. The company has expanded into digital marketing management software – that is seeinggood traction from the pharmaceutical companies to drive digital marketing

Healthplix

Healthplix is a Bengaluru-based health-tech startup that provides Electronic Medical Records (EMR) software to clinicians. Healthplix platform generates digital prescriptions under 30 seconds in more than 18 languages. The platform offers digital ads for pharma companies on its doctor platform through its offering called Robin Ads. The company has recently raised $13.5mn, led by Lightspeed.

M3 India

M3 India offers web-based platforms to help healthcare professionals stay abreast with the ever-evolving practice of medicine, leading to better patient care. M3 India is part of M3, Inc., a global company based in Tokyo, specializing in revolutionizing healthcare through the integration of real-life processes with web-platform-based solutions. M3 Inc. acquired Daily Rounds in 2019 to boost its access to doctors in India