Towards Faster Growth

PCQ Bureau
New Update

“Na bhujyathe vyakaranam kshuthadhurai

Pipasithe kayvaraso na piyethe...”


(He who is hungry cannot eat the grammar book, nor can he who is thirsty

drink the essence of poetry)

Although I learnt the above lines in a completely different context, it

applies equally well to all professionals.

It is not just enough that we have the urge to do things. It is not

sufficient that the knowledge exists in a book or manual. We need to have the

knowledge in place and the competence to do it. So, even if technology will make

significant advances, if we do not have the people who can implement it well,

there is no benefit we can derive out of the technological advances. And even

that is not enough. If you do not have the business knowledge and processes to

leverage the technology in place, then again, what is the point?


As India braces itself up for almost double digit economic growth, and a high

double digit growth on the IT and IT services front, it is obvious that people

with the requisite skills and experiences will be all that more difficult to

come by, be it in IT or in business.

Krishna Kumar, Group Editor

There are many out there, who are advocating outsourcing as the way out of

this trouble. It is another question altogether as to how the outsourcing

companies will manage the skills and the manpower! Assume for the time being
that you were to outsource, but you would still need to leverage the

technologies and the processes that the outsourcing service provider would



The question, therefore, is not how much of technology you are going to

deploy, but how you are going to leverage that technology. Or rather, how you

are going to equip your people to leverage the technology better. How you are

going to marry the technologies and the business processes to deliver better

customer experiences and better business benefits.

Now, all this may be sounding old and boring. But when faced with compelling

growth rates, these are often the first casualties, swept under the table as

inconvenient questions that disrupt, rather than aid growth.

Perhaps, better growth can be had, if only we address these issues along the

way. Before I conclude, it would only be apt to share the last two lines of the

stanza I started off with.


“Vidyaya ke na chid-udhritam kulam

Hiranyameva aarjaya, nishphala kala”

(No family has ever attained great heights because of education. Earn wealth;

the arts are useless). While the first and the last parts are debatable, the

middle, the beginning of the second line does make sense to one and all. And for

that we would need to go back to the first two lines, quoted at the beginning.

Happy New Year!