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Twitter Vs Instagram- Turnaround of Instagram’s Comments Section into a Standalone App ‘Threads’

Instagram’s parent company Meta is turning Instagram’s comment section into a standalone app 'Threads' and the app will work in a way that is quite similar to Twitter where the users can create and join threads on various topics. The best part about the app Threads is that the users will be able to follow the accounts they follow on Instagram and can also retain their username

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Neha Joshi
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Twitter Vs Instagram

Social media platforms like Twitter, Instagram and WhatsApp have gained enough importance in recent times because they have completely transformed online communication. Communication on social media platforms could take up the form of a business communication or an informal communication and it is difficult to imagine the existence of a society without these social media platforms.

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Twitter vs Instagram- The Competition

Twitter as we all know gained popularity because it allowed users to send short messages which were quick and relevant. Instagram on the other hand is more popular for uploading stories, videos and reels by the users. So, ‘Tweets’ on Twitter and ‘Reels’ on Instagram are the strong USPs (Unique Selling Proposition) of these two social media platforms.

Now, Meta the parent company of Facebook, WhatsApp and Instagram is trying to enter Twitter’s market segment with the launch of Instagram’s highly anticipated Twitter rival called ‘Threads’. According to Bloomberg, the app ‘Threads’ for Instagram is going to launch on Thursday. The app will function in a manner that is quite similar to Twitter and the text- based posts on the app ‘Threads’ can be liked, shared and commented on, according to the information sourced from the apps listing on Apple’s app store.

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What Exactly is the App ‘Threads’?

Instagram’s parent company Meta is turning Instagram’s comment section into a standalone app 'Threads' and the app will work in a way that is quite similar to Twitter where the users can create and join threads on various topics. The best part about the app Threads is that the users will be able to follow the accounts they follow on Instagram and can also retain their username.

What are the Key Differences Between Twitter and Threads?

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  • Threads will allow the users to follow the ongoing conversation with ease, as the user’s replies will show up in a neat thread.
  • The users will be able to write their text-post in almost 500 characters which is almost twice as much as Twitter’s limit
  • Threads will collect 14 sets of user data.

Threads is being introduced by Meta at an opportune time when Twitter is going through several management problems since its takeover by Elon Musk. Twitter has introduced several new policies like the payment of a monthly subscription fee to be labeled as an authentic Twitter account. Such policies have increased discontentment among users and has created a need for an alternative social media platform like Twitter.

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