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APC continues to enjoy the top spot this year, despite the competition in this segent. We have a new runner up this year in Microtek, which is a new entrant to the Users Choice Club. The regional players have slipped to number three, which could possibly be because of the fierce price wars happening among the branded lot. The regional players still have an edge on the price, which explains why price was one of the reasons given by users who chose it. TVSE has gained one spot over last year, and a new player, Compact has just managed to make it to the club. Top reasons for choosing APC were good quality and well-known brand, which shows the tight grip it has on the market. Good quality was the number one reason given by users who chose Microtek and TVSE.