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Users' Choice 2004

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PCQ Bureau
New Update

Methodology



This year's Users' Choice Survey covered two different groups of respondents: IT purchase decision makers of large enterprises for the enterprise products and IT savvy users with a PC or a notebook at home for the personal products. The respondents for the personal categories were identified based on recommendations by the respondents in the enterprise category.

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Reading the brand-switch matrix



The brand-switch matrix tracks two questions asked to the respondents of this survey. The first was, “Which brand do you currently own?” If they owned multiple brands, then the primary brand was recorded. The second question was, “If you were to buy or recommend the same product in the next six months, which brand would you buy/recommend?”

Explaining the sampling plan: This is the first time that the methodology was explained and vendor feedback incorporated in the Users' Choice survey

L to R: Moninder Jain (Samsung, now with Logitech), Bithin Talukdar (HP), Somesh Bhagat (Oracle), PK Gupta (EMC/Legato) and Ritesh Chopra (Seagate) participating in the vendor round table held before the survey was launched

Indian brand of the year

Wipro

MNC brand of the year

HP

Implementation partner of

the year

IBM

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All figures in the matrix are percentages of those who currently own the brand mentioned in the left. The diagonal represents brand loyalty. That is, those who own a given brand and said that they will buy/recommend the same brand. On the left is the current ownership; on the right, are future choices. Read along any row, and you will get the brand shifts for the brand given on the left. Read along any column, and you will get the shifts to the brand mentioned on top of that row.

Categories

Winner

Basic Hardware

Office PCs

HP

Notebooks

IBM

Workgroup Servers

HP

LCD Monitors

Samsung

Laser Printers

HP

Infrastructure Hardware

Enterprise Power

Conditioning

APC

High-end Servers

IBM

Large-volume Storage

HP

N/w Switches, Routers

Cisco

Server/NAS Hard Disks

Seagate

Structured Cabling

D-Link

Wireless Networking

Solutions

Cisco

Dot-matrix Printers

Epson

Enterprise Productivity

Software

Branch Accounting Software

Tally

Business Intelligence

Solutions

Oracle

Enterprise Business

Solutions

SAP

Messaging Solutions

Microsoft

Infrastructure Software

Anti-virus Software

Norton

Application Servers

Oracle

Backup Solutions

HP

Internet Security Solns

Check Point

Network Infrastructure

Management Solutions

HP

Server Operating Systems

Microsoft

Internet Connectivity

Tata Indicom

Personal Hardware

Combo Drives

Samsung

Gaming Video Cards

Creative

Hard Disks

Seagate

Monitors

Samsung

Motherboards

Intel

Personal MFDs

HP

Surround-sound Speakers

Creative

Webcams

Logitech

Personal Software

Chat Clients

Yahoo

Personal Internet

News Sites

Indiatimes

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