Methodology
This year's Users' Choice Survey covered two different groups of respondents: IT purchase decision makers of large enterprises for the enterprise products and IT savvy users with a PC or a notebook at home for the personal products. The respondents for the personal categories were identified based on recommendations by the respondents in the enterprise category.
Reading the brand-switch matrix
The brand-switch matrix tracks two questions asked to the respondents of this survey. The first was, “Which brand do you currently own?” If they owned multiple brands, then the primary brand was recorded. The second question was, “If you were to buy or recommend the same product in the next six months, which brand would you buy/recommend?”
Explaining the sampling plan: This is the first time that the methodology was explained and vendor feedback incorporated in the Users' Choice survey |
L to R: Moninder Jain (Samsung, now with Logitech), Bithin Talukdar (HP), Somesh Bhagat (Oracle), PK Gupta (EMC/Legato) and Ritesh Chopra (Seagate) participating in the vendor round table held before the survey was launched |
Indian brand of the year |
Wipro |
MNC brand of the year |
HP |
Implementation partner of |
IBM |
All figures in the matrix are percentages of those who currently own the brand mentioned in the left. The diagonal represents brand loyalty. That is, those who own a given brand and said that they will buy/recommend the same brand. On the left is the current ownership; on the right, are future choices. Read along any row, and you will get the brand shifts for the brand given on the left. Read along any column, and you will get the shifts to the brand mentioned on top of that row.
Categories |
Winner |
Basic Hardware |
|
Office PCs |
HP |
Notebooks |
IBM |
Workgroup Servers |
HP |
LCD Monitors |
Samsung |
Laser Printers |
HP |
Infrastructure Hardware |
|
Enterprise Power |
APC |
High-end Servers |
IBM |
Large-volume Storage |
HP |
N/w Switches, Routers |
Cisco |
Server/NAS Hard Disks |
Seagate |
Structured Cabling |
D-Link |
Wireless Networking |
Cisco |
Dot-matrix Printers |
Epson |
Enterprise Productivity |
|
Branch Accounting Software |
Tally |
Business Intelligence |
Oracle |
Enterprise Business |
SAP |
Messaging Solutions |
Microsoft |
Infrastructure Software |
|
Anti-virus Software |
Norton |
Application Servers |
Oracle |
Backup Solutions |
HP |
Internet Security Solns |
Check Point |
Network Infrastructure |
|
Management Solutions |
HP |
Server Operating Systems |
Microsoft |
Internet Connectivity |
Tata Indicom |
Personal Hardware |
|
Combo Drives |
Samsung |
Gaming Video Cards |
Creative |
Hard Disks |
Seagate |
Monitors |
Samsung |
Motherboards |
Intel |
Personal MFDs |
HP |
Surround-sound Speakers |
Creative |
Webcams |
Logitech |
Personal Software |
|
Chat Clients |
Yahoo |
Personal Internet |
|
News Sites |
Indiatimes |