This time, we've analyzed IT brands across 31 different product categories. The winner in each has been determined through a complex process as explained in our survey methodology. To understand and appreciate how we arrived at the winner, it's important to understand all the survey findings. We've summarized all of them in two bar charts and two tables, which have been carried along with the write-up for each product category.
The bar charts are for the Users' Choice club and brand loyalty, while the two tables are the key reasons for using a particular brand and for buying a brand in the future. All the charts and tables report findings separately for both segments we've surveyed-organizations with 100-499 employees and 500-1000 employees. Here's how to understand each of the tables.