by September 25, 2013 0 comments

It is yet another year, but Hewlett-Packard (HP) continues its reign on top as the preferred brand of users’ choice in notebooks in the 100 to 499 employees segment.

At the same time, competition from Dell to the prime slot has just intensified, with it bettering its performance this year as compared to Users’ Choice Club 2012, and retaining its second position even this year. Lenovo continues to be the third most preferred notebook brand, while HCL moves up a position to fourth maintaining a slender lead over Acer, which rounds off the list.

In the notebooks category, the top five players are the same in both 100-499 and 500+ segments. When it comes to the 500-999 segment though, Dell reigns supreme, followed by HP – the same as last year. Lenovo also retains its position as the third most preferred choice, but Acer makes a re-entry into the big league at number four. Last year, Apple had a surprise up its sleeve ,as it broke through to the club at the same position ahead of HCL and toppling Toshiba. HCL continues to be in the fifth position this year as well.

Lenovo scores well in terms of brand loyalty in the 100-499 employees segment, with 93% of its users swearing by it and just 3% planning a shift out to other brands. Dell enjoys 94% of loyal customers, and HP and Acer have 93% brand loyalty. HCL cause for concern continues to be its low brand loyalty with 9% pondering over shifting out.

The pattern for Lenovo and Acer in the 500+ segment is much better than the rest, with them retaining 100% loyal users. Dell and HP have 95% and 89% of loyal user base.

In brand satisfaction, Acer gets an impressive 4.7 out of 5 in 100-499 segment, but interestingly draws a blank in the higher segment. HP and Dell are the more consistent ones in satisfying both the segments. While all these brands are preferred highly for their quality of products and service, HP and Lenovo score well in the brand name aspect as well. In addition, HP has to look into the 11% users planning to shift out, yet without a clear idea on which other brand to adopt in future.

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