by September 25, 2013 0 comments

In the 100-499 employees segment, HP maintains a clear lead over the rest of the pack. Canon narrows down the gap with HP in the 500+ segment as compared to last year.

It seems HP has become almost synonymous to multifunction printing devices, going by the way it carries on with its first position, though it is getting narrowed a bit by Canon – its closest rival.

In the 100-499 employees segment, Canon comes a distant second with 45% index score, which is 10% more than the last year’s figure. It is followed by Samsung with 23% and Ricoh with 21% index scores. The 500+ segment witnesses the gap between HP and Canon reduced to 46%, from 82% last year and Samsung is the major loser in this with just 26%, one less than new entrant Ricoh. Toshiba and Brother, which featured in the club last year, are out of contention in Users’ Choice Awards 2013.

In terms of user satisfaction, HP scores 4.3 out of 5 in the 100-499 segment, while all the rest are at 4.0. In the 500+ segment, Ricoh scores 4.3 out of 5 to HP’s and Canon’s 4.2, as Samsung settles for 4.0. HP is rated highly for its quality of products and services in both segments, but has to focus more on its after-sales support and service. Surprisingly, Samsung and Ricoh outscore HP in quality of products and services.

About 49.2% of respondents in the 100-499 segment pick HP for its quality and 30.8% pick Canon for its brand name. In the 500+ segment, approximately 53% of users pick Samsung and Ricoh for its product and service quality.

HP enjoys 96% brand loyalty in 100-499 segment and 98% in the 500+ segment. Canon scores a relatively less 79%, with 14% of them ready to shift loyalty to HP. In the 500+ segment, 2% of Canon users might switch to HP, whereas Ricoh and Samsung boast an impressive 100%.

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