What's in 'Store' for You?

Enterprise information is bulging at the seams and that has fuelled the
demand for storage resources, and thus for trained storage professionals. There
is a great void in demand and
availability of storage professionals. How can you gear up to take up
opportunities on offer and prepare yourself to be a successful storage
professional is what this article is all about

Rahul Sah

Worldwide digital information is being generated at a tremendous pace, and
hence the need to store and manage this information has fueled the demand for
storage professionals. Data storage is a critical exercise for any business to
successfully carry out its business. Emerging trends in storage industry have
also encouraged an increase in the average storage capacity in organizations.
Although storage resources have been increasing along with the digital
information deluge, so is the paucity of trained storage professionals.

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Market research organization IDC has found the total disk storage systems
capacity shipped last year reached 1,645 PB (Petabytes), which grew 56.3% over
previous year. In India the disk based storage business is growing at 72% and is
expected to reach 1 lakh TB by 2009. IDC also predicts that the booming digital
information economy is expected to create a demand for a million storage
professionals by the year 2012. A US salary survey for the last year also
reveals that storage professionals have the highest average salary amongst all
IT specialties. Despite the current global economic uncertainties enterprises
need to store their ever-increasing volumes of business data. Thus, even during
the current recession, the demand for storage professionals continues to grow.

Information explosion, coupled with regulatory compliance pressures, limited
IT budgets and dependency on data centric networks has resulted in organizations
to adopt a defined information management strategy that lays emphasis on quality
storage professionals. SAN administration is one aspect related to storage
domain, DR, archiving and journaling being the others. As data is most important
for an enterprise's business, it's imperative for an enterprise to have storage
professionals for better designing and management of storage requirements of the
company. The demand for such professionals is not specific to a particular
vertical, but is spread across all. Be it banking, media/publishing houses or
data centers; all need storage professionals. Thus, with increasing demand for
such professionals, storage as a career is a safe and lucrative option.

We interviewed Mr. Reddy about the roles that a storage professional has to perform and what trends are shaping the storage domain. Excerpts from the interview. What could be the various job roles for a Storage professional in an organization? What is your advice for a new aspirant? A storage professional needs to provide second level Storage Management services and product support for various Storage products (EMC, IBM, TSM, Net App, Hitachi) which come under the verticals of NAS, SAN & DAS. The most challenging role for storage professionals is to get the right sizing done for the storage devices. This is done through a series of calculations by using RPM of the disk drives to arrive at IOPS (Input/output per second). Data being very critical for the survival of any organization, the storage professional must have a robust backup plan in case a disaster happens. P. Sridhar Reddy, CMD, Ctrl S Datacenters Apart from the industry standard SNIA certification, it is recommended that individuals prioritize and obtain vendor-specific storage certifications that businesses can use right now. The top five storage certifications that IT managers want are Vendor-specific storage platform; Backup software; Volume management; SNIA certification; and Storage networking. For professionals foraying into storage, we would advice them to get a hands on experience on various high end storage devices along with certifications. What domains of Storage arena will be the hot-spots for professionals and how the market demand for Storage professionals will be in coming years? Datacenters are all set to shape the storage market. This can be attributed to the shift in computing and storage to data centers with technologies like cloud computing & Grid Computing. In future Storage subsystems, by default, are the most important segment as they provide the backbone infrastructure, storage capacity, reliability, availability, performance, and connectivity. The focus will also shift to storage virtualization. More and more companies would go for storage management tools. Data protection technologies related to backup and recovery, disaster recovery and business continuity, would take a front seat. We foresee a very good demand for storage professionals provided they have the right knowledge and industry or vendor specific certification backing their knowledge.

How to become a storage professional?

The increasing dependency of businesses on digital information is leading to
larger and more complex information storage environments that are challenging to
manage. This gives a very clear indication of a growing demand for well
qualified storage professionals. With the storage industry growing at a healthy
rate, the demand for certified data storage professionals is all set to increase
manifold. If you are an IT professional and want to foray into the storage
domain, you will have to leverage your existing skills set in IT, gain
experience and undergo certifications to enhance your knowledge of the domain.
Storage is a domain that has not been standardized yet and there are many vendor
specific products (IBM, Hitachi, EMC, Symantec, Net App), and solutions that are
deployed in enterprises. These storage solutions are unable to talk to each
other and thus create restrictions for professionals as they get stuck with one
solution and its deployment. They cannot switch their expertise of one
vendor-specific product to another. For instance a backup storage professional
on Symantec Veritas won't be able to leverage his expertise to a competing
product. With the advent of virtualization software, communication between
conflicting vendor products is possible. Enterprises seek professionals who have
solid understanding of the various kinds of storage devices and solutions
available. The focus towards data storage can be attributed to the growth of
globalization, e-commerce and user expectations of zero down time. The role of
storage professionals is becoming far more complex including the need to
understand a wide array of technologies, vendor solutions and compliance and
security techniques, and also to meet the expectations of the users. Thus to
prepare yourself as a storage professional, it's advisable that you combine
vendor-neutral and vendor-specific training and certifications to position
yourself well. To succeed you will also have to enhance your skills and
knowledge as technology advances.

Towards a successful storage career

Primarily the job of a storage professional in an enterprise is that of a local
storage network administrator. For network professionals, look to extend their
skills for this storage domain, this is a natural extension as they would be
joining as UNIX or Windows system administrators. A storage professional can
start as a junior storage administrator and then move on to become a storage
administrator followed by a storage manager or a storage architect. He can then
possibly specialize to become a backup/recovery administrator or DR/BCP
administrator. Also as the enterprises give increasing attention to archiving
and journaling (because of legal and regulatory compliance pressures that calls
for the preservation of more data for longer periods of time), these two areas
of specialization along with compliance knowhow can also be a great career curve
for storage professionals.

Guna Bala, Director, SNIA Education, SNIA India Board Storage demand is always going up and is not showing any signs of slowing down. There are quite a few pain points in the industry that need to be worked on and this gives plenty of opportunities to individuals with the right skill set. Some of them are a) managing storage growth and capacity (b) SAN management is different from managing IP networks (c) lack of a proper interoperable or integrated solutions (d) inadequate support (e) storage provisioning issues. My advice for aspiring IT professionals is to take storage as a career option would be to take SNIA's Storage Network Foundations certification exam which will give him a good overall overview of storage fundamentals. He can use this knowledge to decide on his next career steps.

The storage professional can take a typical careerpath as follows depending
on the level of expertise and skill sets:

1. Storage-network operator: This job is at the entry level for
professionals having no or little system administration experience. The job
responsibilities entail configuring fiber-channel switches and provisioning
storage on a storage array.

2. Storage-network administrator: This is the next step, up the ladder
and responsibilities entail switch zoning and management, storage system
administration and host integration.

3. Storage architect: With SAN administration experience at different
capacities, a storage professional can become storage architect, responsible for
capacity planning, SAN design and process management.

There are specific domains where a storage professional can venture. For data
centers, the two most important storage domains where specialist storage
professionals are required are:

1. Backup and recovery: It requires relevant expertise in data backup
operations, and having vendor specific trainings or certifications. The job
responsibilities would entail carrying the backup operations and deploying and
managing backup products for specific operations.

2. DR and BCP: Every enterprise is deploying disaster recovery and business
continuity management policies. DR & BCP administrator would be responsible for
planning, implementation and management of DR, backup and recovery of storage
information.

Krishna Kant, Education Manager, EMC Academic Alliance Program, EMC India The booming digital information market is expected to create demand for one million new storage professionals by 2012. What skill sets does a storage professional require and what certifications can help him enhance his career prospects? The booming digital information market is expected to create a demand of one million new storage professionals by 2012, as per industry estimates. Engineering students in India top the list, but skills specific to storage and information management is still lacking. EMC had launched the EMC Academic Alliance program (EAA) in April 2006 in India, to address storage knowledge gap and build a resource pool of industry-ready, skilled and certified storage professionals in the country. Upon completion of the program, students would be better prepared for EMC Associate Storage Technologist Examination, the world's most recognized information and storage management certification exam. What is the scope for such professionals in India as well as abroad? Emergence of the information economy, growth of unstructured content, regulatory compliance pressures and growth of data centric networks will account for information storage being the fastest growing segment within the IT industry. According to IDC, the external storage market in India stood at $157 million in 2005 and this will further be augmented as the size of data is expected to grow at a CAGR of 15.1 percent for the 2005-10 timeframe. Also, organizations of all sizes, agencies, governments, and associations — will be responsible for the security, privacy, reliability and compliance of at least 85% of the information created. This in turn offers a great career opportunity for students trained and certified in information storage technology. In the 2006 salary survey from Certification Magazine, EMC Proven Professionals' salaries ranged from USD 72k-94k. Microsoft Certified professionals ranged from USD 53k-81k. Cisco certified professionals ranged from USD 72k-105k.

Enterprises where digital data capacity is 20 TB and above, storage
professionals can be hired for the data management and storage network
designing. And as data centers are all set to shape the storage market, it
becomes natural for data centers to have storage professionals to cater to
storage needs and designing of efficient storage platforms.

Hot new areas

The storage domain comprises of several niche areas where a professional can
develop expertise and become a domain specialist. There are a few areas on the
priority list of each CIO, CTO and IT administrator. Some of the technology
areas where a storage professional can look forward to be a domain specialist
are:

1. E-mail management: Majority business users rely on e-mail more than
even a telephone for business communications; an ever-increasing amount of
critical information is passed through a company's e-mail system. Managing the
email system and archiving email messages for complying with government's
regulations are becoming issues of concern for enterprises. Enterprises in India
are facing this huge email explosion and hence have to adopt effective e-mail
management and archiving solutions.

2. Disaster recovery & business continuity: Post 9/11 organizations have
woken towards adopting measures for unforeseen situations such as terrorist
threats, cyber crimes and occurrence of natural calamities such as Tsunami,
hurricanes, floods and earthquakes.

3. Information security: Assuring data confidentiality and integrity have
become major security challenges these days. Customers want to avoid the
financial implications of data loss and potential negative publicity.

4. Storage virtualization: Companies that have large, diverse and complex
storage environments are looking to simplify the management of these
environments. They are the most likely candidates to go for storage
virtualization.

5. IP-based storage: IP-based storage will gain momentum because of its
strengths of cost, capacity, scalability and manageability, especially in SMBs.
IP SAN is a perfect solution for mid-tier organizations, that are planning to
move to networked storage or help in consolidating existing SANs at high end. It
helps in total network storage consolidation of resources at a lower cost and
centralizes the storage architecture. It also helps in leveraging existing
investments in Fiber Channel SAN. In case of NAS, it extends NAS consolidation
capabilities to include traditional block applications.

Certifications

A certification from a particular vendor acts as a value add-on for a storage
professional. Though the storage domain is restricted with vendor-specific
certifications, there are non-profit organizations like Storage Networking
Industry Association (SNIA) that standardizes the education and training for
storage professionals on a vendor-neutral basis. SNIA Storage Network
Foundations exam is useful for those having limited or no SAN experience at all.
This course provides relevant hands-on labs experience to befit a professional
for the role of storage-network operator. For administration level job roles, a
professional should have storage architecture and implementation experience. And
as these storage implementations are vendor specific, they have their SAN Host
Integration certifications available for the professionals. The SNIA foundation
course imparts skill on managing the switch and zoning along with provisioning,
configuring the host operating system for fiber-channel storage, while the SAN
Host Integration course will add to it the knowledge for creating mount file
systems, and importing and exporting the volume data groups, which are vendor
specific.

EMC Corporation, which is world's leading developer and provider of
information infrastructure technology and solutions, has initiated a program by
partnering with academic institutes. Under this EMC Academic Alliance program,
the associate institutes will impart the storage technology knowledge to the
students as part of their curriculum. This will enable students to have the
prevalent technology trend information and also the labs experience before they
can start on their career. Several vendors provide certifications for their
products and solutions which are applicable for their end-users, partners and
customers. For instance, Hitachi Data Systems Certifications which give a
technical focus on Hitachi storage technology and products to the professionals.

The table shows various vendors' certification exams that a storage
professional can specialize in and get channelized into a particular domain to
become a domain specialist.