The introduction of WhatsApp Channels in India and more than 150 other countries has been announced by the Meta Platforms-owned instant messaging service WhatsApp. These will provide followers with exclusive updates from businesses, sports teams, creative professionals, and thought leaders.
According to a statement from the firm, WhatsApp Channels are a one-way broadcast mechanism within the app. "I'm thrilled to present WhatsApp Channels to you all as a new, private method of receiving information from the individuals and entities you follow. I created this channel to disseminate news and updates about Meta. I'm looking forward to engaging with you all, Mark Zuckerberg, CEO of Meta, said on Facebook. The new 'Updates' page is where you can find channels, he said.
What is the purpose of creating a global WhatsApp channel?
Through channels, WhatsApp wants to create the most private messaging service, the company said. Channels are separate from conversations and other followers don't show who you follow. "We also protect the personal information of both administrators and followers," the statement said.
What to expect for this feature in the coming days?
As channels expand globally, the platform introduces an improved directory where users can see channels automatically filtered by their country. They can also see channels that are new, most active and most popular by number of followers. Users can react on channels using emoticons and see the total number of reactions. However, how someone reacts is not visible to followers.
Administrators can edit their updates for up to 30 days before they are automatically deleted from the servers. Posting an update to chats or groups will include a link back to the channel so people can learn more. As WhatsApp channels roll out globally over the next few weeks, new features will be added based on user feedback. In the coming months, anyone can create a channel.
Celebrities and Indian Cricket Team
The Indian cricket team and celebrities like Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar and others have launched their WhatsApp channels in the country.
“The Indian cricket team is delighted to partner with WhatsApp to launch the channels. We are starting our partnership with WhatsApp with the ICC Cricket World Cup 2023, which is scheduled to start in October. Through WhatsApp channels, fans are aware of important and accurate information and news about match schedules, fixtures, scorecards and more, the Board of Control for Cricket in India (BCCI) said in a statement.