WoodenStreet Leverages on Technology to Sell Customised Furniture

India has a large market for home decor. The furniture industry enjoys a colossal market share in India, of which about 90% is unorganized.

The industry has been expanding with full force with the commencement of online shopping culture, where the acceleration rate is 35% CAGR. As a result, the demand for more options in furniture has crept into the market, which cannot be catered by the brick and mortar stores alone.

WoodenStreet is focusing on 4K high definition renderings to build customised furniture in India. It offers various customization options to the clients, which involves a wide range of materials in vibrant colours and enhancement of designs to suit their tastes and likings. By using visualisation of 3D renders, a furniture model is portrayed which is configured according to the client’s specifications, making it easier to finalise or improvise the initial design.

Behind the Scenes

WoodenStreet is an online customised furniture platform, where people have the freedom to order their furniture as per their personal taste. This facility makes buying furniture a more enjoyable experience, thus boosting customer satisfaction and encouraging a stronger customer-vendor relationship. Customisation at WoodenStreet is a very simple process. It starts with sharing the idea that one has in their mind with the designing team. Using the picture composition and editing technology, these ideas are rendered into 2D sketches, which are converted into CADs for visual assistance. This is followed by 3D renders of the products, replete with the customer’s requests, finally delivering distilled images which show how the furniture will look in real life.

The freedom to visualize the product before the production begins helps the customers to be involved in the process. When they see their product through 3D renders, set up in virtually created rooms, they can make decisions based on design enhancements, aesthetics and functionality.

From the Desk of the Titan

“Buying furniture is a very personal thing.”, said Lokendra Ranawat, the man behind the idea of WoodenStreet. “Though people are ready to spend a bomb on home decor”, he elaborates, “they are seldom offered something that can justify their spending. We, at WoodenStreet, believe in making people happier by offering them products which they, and not the designers, chose for themselves. Our business model makes an abundant use of technology by offering thousands of products online, which helps the customers to get a quick glance of what is available and what will suffice their needs.”