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HP India has tied up with Hungama.com and Universal Music and launched a first of its kind service in India called "HP Connected Music". With this service, users can stream and download music free for a year. But right now this brand new service will be available on selected HP notebooks with the imbedded Windows 8 launcher.
With HP Connected Music you can get access through Hungama.com’s and Universal Music's diverse catalogue which includes over one million songs from more than 20,000 artists from different genres inlcuding Bollywood, Devotional, Rock, Classic, Hip Hop, Jazz, Regional, R&B, Country and others.Consumers will have access to unique content such as previews, behind the scenes, VIP events and many more, to connect with their favourite artists, including the likes of A. R. Rehman, Sonu Nigam, Priyanka Chopra, Anoushka Shankar, Euphoria and international artists like Justin Bieber, Lady GaGa, Aerosmith, Akon among others. And Universal Music MD Devraj Sanyal says that they will have many multiples of this in a few months time.
Speaking about the service, Ranjivjit Singh, Head, Marketing, HP PPS India said, “Our consumers have told us they want a seamless music experience, while using their device and this is exactly what HP Connected Music provides. Through its subscription service, it allows people the chance to explore a whole new world of music and exclusive content, while using their HP device.”
Vinay Awasthi, Senior Director, Product Category, PPS, HP Indiasaid,“We are offering this service to the HP customers as an added entertainment value and every music lover will receive the latest music as soon as it hits the market. We want to give them a complete music package enhanced through HP Device features like Beats Audio.
HP Connected Music is available in India on selected consumer notebooks from 1 February 2013.