YouTube Can Now Target and Block Every User with Ads Blocker Tools Enabled on its Platform

Highlights

• Ad blockers are being targeted by YouTube.
• Users are being urged to either purchase a premium membership or view advertisements.
• The campaign is a component of an international effort to safeguard advertising income.

YouTube is targeting every single non-premium user who has been using ad blockers for ads free YouTube videos. If you are also using ads blockers then you are likely to get blocked every single time you play video on You tube as there is no other way to do it, either become premium member or get ads while using YouTube.

Although YouTube relies heavily on advertising revenue, many users do not want to pay for a subscription, so they use ad blockers. This makes it difficult for YouTube to monetize, which is already a challenge for Google and the video streaming platform.

YouTube has decided to stop tolerating free downloaders. According to reports, the company is ramping up its efforts to combat ad blockers. It launched a global initiative to encourage users to opt-in to ads or try YouTube Premium. Many Reddit users even reported getting a notification from YouTube for every video they watched while keeping their ad blocker on. 

How does YouTube block non-premium users?

"The video player will be blocked after three videos. It looks like you are using an ad blocker. Video playback will be blocked unless YouTube is enabled or ad blocking is turned off, and"; reads the ad, as seen in one screenshot shared by a Reddit user. It also tells users about YouTube and how they feel about ad blockers.

The company previously confirmed in June that it would ban user videos by blocking ads. Now, the company is reportedly even preventing certain videos from playing when ad blocking is turned on.

"Using ad blockers violates YouTube's Terms of Service. We have launched a global initiative to encourage viewers with ad blockers to enable ads on YouTube or try YouTube Premium for an ad-free experience. Ads support a diverse ecosystem of content creators worldwide and give billions of people access to their favorite content on YouTube, "Christopher Lawton, YouTube's chief communications officer, said in a statement to The Verge. 

Lawton further emphasizes that YouTube's use of ad blockers violates its terms of service and that ads are necessary to support content creators and provide free access to content for billions of users.  YouTube in particular has made several changes to its advertising strategy this year.

In May, it began showing 30-second non-skippable ads on its TV show and is now testing longer but less frequent ad breaks on TV. These changes are likely to encourage more users to subscribe to YouTube Premium, its ad-free service. However, the recent price increase and discontinuation of its cheaper Premium Lite contract may make Premium less attractive to potential subscribers.

YouTube currently offers four plans in India:

One month plan at Rs 139 without auto-renewal, Rs 129 with auto-renewal and free access for a month, three months plan at Rs. 399- and twelve-months plan at Rs. 1290

YouTube Premium offers ad-free, exclusive features and a subscription to YouTube Music. Although Premium offers additional benefits, users can cancel their membership at any time. The family plan allows users to share their membership with up to five other household members.