All About Apple in 2023: The New AR Stores, Expected Release of AR/VR Headset, and the All-New MacBook Pros

Introducing the New AR Stores

An Apple store visit is like a dream come true for most of the people who love to explore innovative gadgets and technical devices. Apple has always been a pioneer in providing an excellent store visit experience to its customers and a visit to a physical store is an important customer touchpoint in marketing.

According to Mark Gurman of Bloomberg, Apple is working towards bringing a unique store visit experience to its users. He says that Apple is working on creating an updated version of the Apple store app for the iPhone. This new app will have additional Augmented Reality (AR) features that will get activated whenever a user enters one of its retail stores. The technology will enable the users to point their iPhone towards any product in the store like an Apple Watch or a Mac Book in order to get complete information about the pricing and specifications of the product in the form of graphics that are displayed on a screen.

Apple has been testing this new feature in its stores since a very long time. This unique feature would come with API for developers, and this would make it possible for the retail outlets to take advantage of the new feature. Many gadget fans are looking forward to this new breakthrough in the AR technology, and this is definitely going to set some expectations for the new Apple AR/VR headset that is going to be launched in the coming year.

 Expected Release of Apple AR/VR Headset

Apple has been working on the technology for the AR/VR headset for the past seven years. After so many years of hard work by Apple the AR/VR headset is all set to be launched in the market. Earlier Apple had plans to release the headset in January 2023, but with the change in plans the Apple AR/VR headset is expected to be unveiled for the first time in the spring of 2023, ahead of the annual worldwide developers’ conference in June.

The operating system used by the device will be named xrOS and the device has already been shared with some high-profile software developers for testing. Sources reveal that the device will be introduced under the name Reality Pro. This is definitely going to be one of the biggest technology launches by the company and the company is still deciding on the marketing and selling processes of the AR/VR headset.

Apple has always been the leader in innovative technology. The releases planned for the year 2023 are worth the wait for many gaming and gadget fans, and there is definitely much more to watch out for in this new year.

The New MacBook Pros

The new MacBook Pros will be launched in the initial months of the year 2023. Apple is planning to introduce the upgraded M2 Based versions of the 14- inch and 16- inch Mac Book Pros. The new Mac mini is still under development, but the company is looking at launching some new software in 2023. The launch of a high-end configuration (48 CPU cores and 152 graphic cores) model of the Mac Pro has been cancelled by the company.

Apple has always been the leader in innovative technology. The releases planned for the year 2023 are worth the wait for many gaming and gadget fans, and there is definitely much more to watch out for in this new year.