e-Bike URBN: India's first e-bike

Motovolt Mobility Private Limited, an electric vehicle (EV) business, debuted its e-bike, URBN. Along with more than 100 offline retail touchpoints, the company's website offers to book the e-bike. It has a price of Rs 49,999. It includes a detachable BIS-approved battery and a 120 km range on a single charge.

All about the company

Tushar Choudhary established Motovolt in the year 2020. Choudhary is the former Promoter of the Himadri Group of Companies, which produces specialty chemicals in Kolkata. The start-up introduced e-cycles two years ago. It is accessible in four variants and present throughout India: HUM, KIVO Easy, KIVO Standard, and ICE.

According to Choudhary, the goal of the introduction of e-cycles and, now, e-bike URBN is to alter the way that India commutes.

Company's Vision

He continued by saying that after spending many years travelling to China. He discovered a significant market vacuum in the country's micro-mobility sector. That inspired him to introduce Motovolt'se-cycles and, more recently, e-bikes. He said that e-bikes are an improved version of e-cycles.

Are e-bikes for the urban market only?

He also said that e-bikes are priced, so they don't solely serve the urban market. He said, "Every Indian, as it is a brand for the public," and added, "Our distribution plan is scattered throughout India," when asked who the target market for URBN e-bikes would be.

 IT's Common Service Centres (CSC), 

The Ministry of Electronics and URBN have teamed up to reach the country's rural market.

Conclusion

Additionally, Raja Kishore, COO of CSC Grameen e-store, stated that they would create a Do-it-Yourself (DIY) kit and provide assistance through video conferencing to consumers, particularly those in rural regions, to cope with problems relating to their e-bikes.