Apple's Next Move: Unveiling New iPad and MacBook Air with M3 Chip to Reignite Sales Momentum

According to Bloomberg's Mark Gurman, Apple is anticipated to release new smartphones with its in-house M3 processor in early 2024. He also speculated that Apple will soon release new iPad Air, iPad Pro, and MacBook Air models using the new CPU. Gurman also stated that the iPad Air will be offered in two sizes for the first time. He also disclosed that the iPad Pro will have OLED panels.

The iPad suffered as a result of a lack of new models.

This comes as Apple reports a decline in iPad and Mac sales. According to the report, consumer tech spending has significantly impacted the Mac and iPad, accounting for 15% of Apple's entire revenue. The iPad suffered as a result of a lack of new models. This was the first time no updated iPad version was released within a year.

According to the research, MacBook sales have dropped in the last year due to a computer withdrawal following a surge in pandemic spending. Mac sales plunged 34% to $7.61 billion in the most recent quarter, while iPad revenue slid 10% to $6.44 billion. Apple hopes to stimulate demand for these gadgets in the coming year by releasing new versions. By the end of March 2024, the business is expected to release new iPad models and accessories and iPadOS 17.4. According to the rumour, the future Macs are being created with macOS 14.3 and will be available between January and February of next year.

Apple will release a Vision Pro headset, a new Apple Watch, an iPad mini, a redesigned Apple Pencil, and Magic Keyboard accessories in 2024.

Along with these models, Apple will release a Vision Pro headset, a new Apple Watch, an iPad mini, a redesigned Apple Pencil, and Magic Keyboard accessories in 2024. In other developments, Apple is emphasising product manufacture in India. Apple has directed its component suppliers to source batteries for the next iPhone 16 from India. The corporation intends to strengthen its reliance on Indian manufacturing capabilities.

Battery manufacturers, including China's Desay and Taiwan's Simplo Technology, have been invited to establish operations in India. Union Minister Rajeev Chandrasekhar recently stated that TDK Corp, a Japanese electronic parts manufacturer, would manufacture lithium-ion (Li-ion) battery cells for iPhones in India.