ASUS Presents ZenFone 3 Family of Smartphones at Computex 2016

ASUS Chairman Jonney Shih took the stage today during the Zenvolution press event at Computex 2016 to unveil Zenbo, the first ASUS robot, along with a stunning portfolio of third-generation mobile products designed to provide users with revolutionary functionality for pursuing their passions.

The line-up includes the all-new ZenFone 3 family smartphones, featuring ZenFone 3 Deluxe, the new flagship ASUS smartphone with advanced camera technology that takes mobile photography to the next level; ZenFone 3, a feature-packed smartphone that brings premium design and empowering performance to users; and ZenFone 3 Ultra, an incredibly powerful smartphone with a 6.8-inch Full HD display that excels at entertainment. Also announced were ZenBook 3, an ultra-sleek and lightweight notebook with a premium aluminum design, along with ASUS Transformer 3 and ASUS Transformer 3 Pro, the world’s most versatile PCs that feature an unrivalled combination of mobility, convenience, and expandability.

ZenFone 3 Deluxe is constructed with a strong and light aluminum alloy unibody and has a rear surface free of unsightly antenna lines and an ultra-thin 4.2mm edge. It features a 5.7-inch Full HD (1920 by 1080) Super AMOLED display with a gamut of over 100% NTSC color space. It has a powerful Qualcomm Snapdragon 820 Series processor, Adreno 530 GPU, and integrated X12 LTE modem, as well as up to 6 GB RAM to deliver the best performance and fast connectivity for demanding apps, games, and media.

It has a built-in fingerprint sensor that's perfectly positioned on the rear of the phone to sit underneath the user's finger and unlocks the phone in just a fraction of a second. Quick Charge 3.0 technology reduces battery recharge times and a reversible USB 3.0 Type-C port that makes connecting charging and accessory cables effortless. Its powerful five-magnet speaker and NXP smart amplifier that provides clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs.

ZenFone 3 is built around a gorgeous 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 500cd/m2 brightness, ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best. With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant 2.5D Corning Gorilla Glass that gently curves to make the edge of the phone completely smooth. It is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects 2nd generation laser, phase detection and continuous autofocus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.

ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm Snapdragon 625 octa-core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology, an integrated X9 LTE modem, and 802.11ac MU-MIMO Wi-Fi connectivity — PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. ZenFone 3 has a built-in fingerprint sensor that's perfectly positioned on the rear of the phone to sit underneath the user's finger and unlocks the phone in just a fraction of a second.

ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 by 1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ Video technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra also excels at audio with its two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround sound with DTS Headphone:X.

Like ZenFone 3 Deluxe, ZenFone 3 Ultra smartphones has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the user's finger and unlocks the phone in just a fraction of a second.

ZenFone 3 Ultra also has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.

There is no info available about the product availability as that can vary by country.