Audio Technica has Announced 4 New Products for India

PCQ Bureau
New Update

Audio Technica announces four new products under its audio category following by the appointment of KEI Hi-Fi as their consumer category product distributor for India.


Following are the products:

Audio-Technica  ATH-ADX5000 audiophile reference headphones

Audio-Technicaʼs new ATH-ADX5000 open-back headphones represent a new reference in home audio listening. The flagship model in the acclaimed AD (Air Dynamic) series, these over-ear headphones enable audiophiles to experience faithful reproduction of their favorite music as the artist intended. The ATH-ADX5000 feature newly developed core mount technology, enlarged 58mm integrated driver units and tungsten-coated diaphragms, all enclosed in a striking honeycomb punched design.



The ATH-ADX5000 is the unique integrated driver design. The diaphragm voice coil, baffle and magnet are all housed in the same unit to minimise unwanted vibrations that can colour the sound. The design also allows for the removal of screw clamps to reduce weight, while the baffle is made of highly rigid Polypenylene Sulfide and glass fibre to enable the stable movement of the diaphragm and a more precise audio.

Audio-Technica ATH-ADX5000 technical specifications

  • Type: Open-air dynamic
  • Driver size: 58mm
  • Sensitivity: 100 dB/mW
  • Frequency Response: 5 –50,000 Hz
  • Maximum Input Power: 1,000 mW
  • Impedance: 420 ohms
  • Weight: 270g (without cable)
  • Connectors: A2DC connectors
  • Plug: 6.3mm(1/4”) gold-plated stereo plug
  • Accessories: Detachable cable (3.0m),6.3mm gold-plated stereo plug, hard shell carry case

 ATH-ANC50iS and ATH-ANC70 over-ear headphones

The ATH-ANC40BT in-ear model with Bluetooth wireless over-ear headphones. The ATH-ANC40BT noise-canceling in-ear headphones combine Bluetooth wireless convenience with up to 90% noise-cancellation. The ATH-ANC40BT employs aptX sound-improvement technology, specifically created to yield the best-possible audio performance over Bluetooth transmission, and large 13.5 mm drivers to deliver clear, high-quality wireless audio. The ATH-ANC40BT can be connected to two sources simultaneously and remembers the last eight wireless devices for ready pairing with the listenerʼs favorite audio sources. The headphones are rechargeable via the supplied USB cable.



The ATH-ANC40BT includes a mic and controller for answering calls, controlling music and adjusting volume. Itʼs convenient neckband design loops the cable around the back of the wearerʼs neck. It offers up to eight hours of playing time and will operate even if the battery runs out using its included 3.9-foot (1.2 m) cable. The ATH-ANC40BT is currently available and comes with four sizes of ear tips (XS/S/M/L), a protective pouch, a 3.3-foot (1.0 m) USB charging cable and an airplane adapter.

The value-priced over-ear ATH-ANC50iS provides up to 87% noise cancellation and features an in-line microphone and controller for answering calls and controlling music. Its high-quality omnidirectional mic ensures clear voice transmission without requiring the user to speak directly into the mic and its large 40 mm drivers deliver detailed, impactful sound with exceptional imaging in an immersive sound field. Like all Audio-Technica QuietPoint headphones, the ATH-ANC50iS will continue to work even if the battery runs out.


audio technica ath_anc50is headphones

The ATH-ANC50iS has heavily padded ear cups that fit snugly yet comfortably over the ears and further enhance isolation from environmental noise. The ATH-ANC50iS is supplied with a detachable 3.9-foot (1.2 m) cable with in-line control and microphone, a zippered protective pouch, an airline adapter and an AAA battery and will be available in April 2016.

The ATH-ANC70 provides up to 90% noise cancellation and has a microphone and controller for answering calls and operating music playback, and the controls are discreetly built into one of the ear cups. Simply press the illuminated “Audio-Technica” logo/button to activate the mic or scroll through music tracks. The volume and on/off controls are also easily accessible. The mic and controller support most smartphones as well as select products including the iPhoneTM, iPad and many iPod models.



The detachable cord enables the ATH-ANC70 to be used as cordless noise-cancelling headphones. The ATH-ANC70 folds flat for storage and comes with a hard-carrying case, a 1/4-inch adapter and airline adapter. The included AAA battery provides up to 40 hours of operation.

With the addition of these three new models in India and including the already present ATH- ANC33iS In-Ear model, Audio-Technica is one of the only manufacturers who has a range of high quality value ANC headphones in the INR 6,990 to INR 16,990 price category.


ath_anc33is headphones

Audio-Technica ATH-AR3BT

The ATH-AR3BT Bluetooth model offers wireless listening for those looking to break free from wires.

Arriving in striking black or white finishes, with the ATH-AR3BT featuring eye-catching gold trim, the compact AR series brings the pro-grade-influenced sound of its premium sibling, the ATH-MSR7 and compact on-ear SR series, to those on a tighter budget. Newly designed, the dynamically-tuned 40mm drivers deliver crystal-clear mid/high frequencies. A top mounted circuit board design also allows fluid movement of the diaphragm to minimise distortion while an expansive frequency range makes for detailed reproduction.

The ATH-AR3BT features a foldable, lightweight design for easy storage in a bag, luggage or coat pocket with soft memory-foam ear pads and an easily adjustable, cushioned headband providing a comfortable and secure fit for marathon listening sessions while on the move. Closely based on its more advanced bigger brother, the ATH-SR5BT, the Bluetooth-enabled ATH-AR3BT is an affordable introduction to wireless listening on the go – all without a

comprise in sound quality. A step up from competition, the ATHAR3-BT supports both Bluetooth 4.1 aptX and AAC codecs for the wireless streaming of audio from a compatible smartphone or tablet, allowing listeners to enjoy high-quality sounds without the tangle of wires.

Pairing with a device is simple: on board NFC capabilities enables easy one-touch pairing with NFC-compatible devices such as a smartphone or tablet while it remembers up to eight previously paired devices for an even quicker hook-up time. Seamless control of music, volume and calls comes via an accessible built-in switch on the ear cup.

The ATH-AR3BT marathon battery life delivers an impressive 30 hours continuous wireless performance. When power is low or wireless operation is prohibited, the ATH-AR3BT comes equipped with a detachable 1.2 metre smartphone cable, featuring an in-line remote, so users can continue to enjoy their favourite tunes no matter where they are. A USB cable is also supplied with the ATH-AR3BT for charging. The Audio-Technica ATH-AR3BT will be available in October 2017, priced at INR 13,990

Audio-Technica ATH-MSR7 headphones

The ATH-MSR7SE features a new premium aluminum housing along with an exclusive limited

edition deep metallic navy finish with subtle deluxe gold accents. Wrapped in stylish dark brown faux leather, the ear pads and headband have also been specially designed to provide ultra- soft padding for improved comfort over long listening sessions. Mirroring the profile of a whole ear, the housing is shaped to boost the lower end sonics while improving sound isolation for a more immersive listening experience.

Audio-Technica ATH-MSR7SE headphones

Employing Audio-Technica’s pro-audio pedigree and technology from the company’s flagship wired ATH-SR9 headphones, the ATH-MSR7SE enhances the existing model’s sound. At the center are the specially-tuned 45mm ‘True Motion’ drivers boasting a new Diamond-like Carbon (DLC) coated diaphragm that offers increased rigidity for faster response times and reduced distortion, resulting in a more precise audio reproduction. It also enables superior handling across the higher frequency range delivering enhanced detail – vital when listening to hi-res

audio on today’s compatible smartphones and portable music players.