Click a selfie with Jurassic World’s dinosaur with Blippar

by June 10, 2015 0 comments

Blippar, an image recognition and augmented reality platform brings an experiential extravaganza of Dinosaurs for its patrons. With the release date of the movie Jurassic World nearing, Blippar brings to life the Dinosaurs on smart phones. 

The users simply need to scan the posters of Jurassic World through their smart phones. They can then watch movie’s exclusive trailer and also take selfies with the dinosaur. Patrons can witness the giant move, breathe and roar akin to the real creatures in 3D on their mobile phones.

“Entertainment and mobility are two key drivers for children today! At Blippar we were excited to co create a magical AR interactivity with Universal to make a 3D dinosaur come to life from a phone,” said Arnav Ghosh, Regional Director, Blippar India regarding the association with Universal Studios.

Blippar is a visual browser, harnessing augmented reality and image-recognition technology to bring the physical world to life through Smartphone’s, tablets and wearable’s. It enables brands, publishers and agencies to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content, which users unlock by ‘looking’ at it through the app.

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