Continued domination by VMware

It seems like VMware has become a synonym for virtualization. Three in every four users would consider VMware while buying their next virtualization software.

Mordor Intelligence reported that the virtualization industry would grow to US$ 120.41 billion by 2026. And due to the pandemic, it has grown speedily in the past couple of years. But when it comes to leaders VMware still leads the virtualization segment.

Three in every four users would consider Dell while buying their next NAS.

It looks like nothing has changed in the past year when it comes to virtualization solutions. Last year VMware was the clear winner, followed by Citrix and Microsoft. This year as well, VMware leads, followed by Citrix and Microsoft.

VMware is still on the top with a 100% score, similar to last year, leaving everyone behind. VMware is a synonym for virtualization for almost all professionals. Citrix got the 1st runner-up ranking with a score of 63% followed by Microsoft – 59%, Oracle – 44%, and Parallels – 42%.

In our Spontaneous Awareness of the brand segment, VMware got a solid hold, however Microsoft gave a strong fight. Almost every brand has good recognition as they lost with a marginal difference. VMware the champion brand scored – 99%, followed by Microsoft – at 98%, Citrix – at 96%, Oracle –at 91%, and Parallel – at 76%.

In our current usage segment, VMware became a clear winner with the highest score of 42%. This means, most professionals are using VMware for virtualization, and the rest of the brands are still struggling to grab a higher share. Citrix is the next preferred choice with a score of 16% followed by Microsoft – at 13%, Oracle – at 12%, and Parallels – at 10%.

In the future as well, VMware will rule the virtualization market. Last year it was leading for future preference, and this year VMware got an even higher score compared to last year. Citrix is the next most popular brand with 42%, Microsoft is the third preferred choice with 38%, followed by Parallels at 22% and Oracle at 15%.

Why is VMware ruling the virtualization market? The answer is the brand name and the quality of the product. Citrix is considered for its brand name and price. Microsoft and Oracle are preferred for their quality and Parallels for their after-sales support/service.