Fortnite has taken quite a unique approach to marketing. The game has blended with pop culture in a way that no other video game has done before. Just recently it hosted a Travis Scott concert which was watched by 12.3 million people, breaking all viewership records. Now Fortnite has announced another concert with three famous DJs: Deadmau5, Steve Aoki and Dillon Francis. This will be a part of their launch of the Party Royale mode.
View this post on InstagramFortnite now has over 350 million registered players! In April, players spent over 3.2 billion hours in game. 🙌🥳 . Let’s keep the party going with our Party Royale Premiere LIVE on May 8 at 9PM ET featuring @DillonFrancis @steveaoki @deadmau5. To celebrate the Premiere you can get the music reactive Neon Wings Back Bling for FREE from May 8 at 6PM ET - May 11 at 10AM ET!
The Party Royale mode will be the chill version of Fortnite, without the guns. It will be kind of a social place where you will be able to hang out with others and take part in various in game activities, for example, the upcoming concert.
The concert will begin on Friday, May 8, 9PM ET which means that if you are India, you will have to log into the game on May 9, 6:30 AM IST. The Party Royale mode though, is currently live now.