Good news for fitness freaks as Fitbit enters Indian market with its health products

by June 24, 2015 0 comments

Fitbit, Inc., the leader in the connected health and fitness market, today announced it is launching in India, with availability through Amazon.in of its full line of top-selling activity and sleep-tracking products (Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip and Aria Wi-Fi Smart Scale).

The Fitbit platform empowers people with information, offering a fun and engaging experience, providing insights and guidance for users to get the most out of their devices and help them reach their health and fitness goals.

These are the various products with specifications:

Fitbit Charge:

A high-performance activity and sleep wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health

Bright OLED screen displays all day stats including steps taken, distance traveled, calories burned, floors climbed, and the time

Exercise Mode records workouts with the press of a button and provides real-time exercise stats on the display, as well as detailed exercise summaries on the Fitbit dashboard

Automatic sleep detection monitors sleep quality; also features a silent, vibrating alarm

Caller ID helps users stay connected to incoming calls; wristband vibrates and shows caller’s name or number when paired with smartphone that is nearby

High-quality, water-resistant, comfortable textured design with a secure clasp and a battery life of 7-10 days to track an entire week with just one charge

Fitbit Charge HR:

An advanced fitness tracker that delivers PurePulse continuous wrist-based heart rate tracking, all-day activity tracking, Caller ID and automatic sleep detection for active consumers looking to push their fitness further. Fitbit Charge HR includes all the great benefits of Fitbit Charge, plus:

Fitbit’s proprietary PurePulse optical heart rate technology, delivers continuous, automatic wrist-based heart rate tracking all-day (not just when you wake up) and during workouts without an uncomfortable chest strap

Heart rate helps users maintain workout intensity; maximize workouts with heart rates zones; track resting heart rate; and monitor all-day calorie-burn

All-day insights into overall heart health including resting heart rate and heart rate trends, alongside stats like steps, distance, floors climbed, calories and active minutes

Up to 5 days of battery life – Charge HR is specially designed with battery efficient technology, so users can spend more time tracking and less time charging.  A Fitness Super Watch that combines popular features like GPS, PurePulse continuous wrist-based heart rate tracking, all day fitness tracking with smartwatch functionality in one device for people dedicated to reaching their peak performance

Fitness Surge:

Built-in GPS delivers stats like real-time pace and distance along with elevation on device; seamlessly syncs with mobile devices to show route history, speed, elevation and workout summaries, leading to smarter training 

Use multiple sport mode to record running, biking, cross training and cardio workouts and view detailed summaries of exercises completed – including heart rate and calories burned – empowering active consumers to effortlessly track and better understand their performance during their workouts

Advanced eight-sensor technology with GPS, 3-axis accelerometers, 3-axis gyroscope, digital compass, optical heart rate tracker, altimeter, ambient light sensor and a touchscreen

Combination of desirable smartwatch features including customizable watch faces, Caller ID, text alerts and mobile music control, with backlit LCD touchscreen display for easy viewing and navigation through real-time stats, workout apps and alarms

Up to 7 days battery life to track everything from the work week to a full marathon on one charge

The Fitbit family of trackers also includes Fitbit Flex, Fitbit One, Fitbit Zip and the Fitbit Aria Wi-Fi Smart Scale to help everyday users make every step count with everyday activities to improve their overall health and fitness:

Fitbit FlexA stylish activity and sleep-tracking wristband that offers a slim, minimalistic design for people that are goal-oriented and want more flexibility in accessorizing; tracks steps taken, distance traveled, calories burned, active minutes and sleep; 5 days of battery life

Fitbit One: An advanced clip-based activity and sleep tracker that tracks steps taken, distance traveled, calories burned, floors climbed and sleep; 10-14 days battery life

Fitbit Zip: A fun, simple clip-based activity tracker that tracks steps taken, distance traveled and calories burned; up to 6 months of battery life

Aria Wi-Fi Smart Scale: A high-end performance scale that tracks weight, BMI and body fat percentage over time; wirelessly syncs stats with online graphs and mobile tools that provide a long-term overview of progress

Pricing & Availability

The full-line of Fitbit products are available now for pre-order nationwide on Amazon.in at www.amazon.in/fitbit or through the Amazon Shopping App for Android, iOS and Windows.

  • Fitbit Surge (MSRP 19,990 INR); available in black, blue and tangerine
  • Fitbit Charge HR (MSRP 12,990 INR); available in black, plum, blue and tangerine
  • Fitbit Charge (MSRP 9,990 INR) available in black, blue
  • Fitbit Flex (MSRP 6,990 INR); available in 10 colors – black, slate, navy, red, tangerine, teal, violet, lime and pink
  • Fitbit One (MSRP 6,990 INR); available in black and burgundy
  • Fitbit Zip (MSRP 3,990 INR); available in charcoal, magenta
  • Fitbit Aria (MSRP 9,990 INR); available in black and white

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