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How Work Gets Done with Robotic Automation, BPM, and CRM

How Work Gets Done with Robotic Automation, BPM, and CRM

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Nijhum Rudra
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Pega Robotic Automation now unified with Pega BPM platform and CRM applications to automate tasks, streamline processes, and enhance customer engagement

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Pegasystems, the software company empowering customer engagement announced Pega Robotic Automation is now fully unified and available within the Pega 7 Platform for Case and Business Process Management (BPM) and its portfolio of Customer Relationship Management (CRM) applications. For the first time, organizations can intelligently optimize how work gets done – by both humans and robots – across the enterprise from a central end-to-end platform. This enables organizations to more effectively automate tasks, streamline processes, increase employee productivity, and ultimately deliver more satisfying customer experiences.

Businesses are rapidly turning to robotic automation software to increase efficiencies and reduce costs by automating high volume and repetitive tasks that get in the way of delivering the best possible customer experience. Pega amplifies the power of robotic process automation (RPA) with proven BPM and CRM to expand the potential of robotics in new ways. Businesses now have the flexibility to seamlessly use both RPA and BPM together across the organization in any combination that works best for them. By uniting these capabilities on one platform, organizations can quickly deploy robotic automation to handle routine tasks and then manage those tasks within the overall business processes to ensure optimal outcomes for customers.

In addition, Pega Robotic Automation includes an enhanced management console that enables organizations to manage all of their robotic processes from a single location. When combined with Pega 7’s BPM and case management capabilities, businesses can seamlessly manage the intersection of humans with robotic automation to ensure optimal workflows between them.

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“On its own, robotic automation has proven that it can deliver significant productivity gains for employees and organizations that transform customer engagement. But its true power results when it’s combined with other technologies to raise automation to an entirely new level, automating both core business functions and the ‘long tail’ of hard-to-automate tasks,” said Don Schuerman, CTO and vice president product marketing, Pegasystems. “With our market leading BPM and CRM solutions, Pega is in a unique position to realize this untapped potential to change the way our clients work and engage with their customers.”

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