iFFALCON launches Google-certified Android TV with AI Assistant

iFFALCON has launched the World’s First 32-inch, HD-ready, Google-certified Android TV with AI assistant in India.

PCQ Bureau
New Update

iFFALCON has launched the World’s First 32-inch, HD-ready, Google-certified Android TV with AI assistant in India. This makes IFFALCON the first smart TV brand to offer a full range of Google-certified Android TVs, further highlighting its brand promise of enabling an ‘Incredible Smart Life’ for its India offering.


iFFALCON 32K2A: The World’s First Google-certified 32-inch Android TV

Launched in May 2018 as the India-centric smart TV brand from global top-three TV manufacturer TCL and leading global internet content company Tencent Digital, iFFALCON has set several benchmarks for innovation, technological capabilities, affordability, and end-user experience. Within 3 months since its launch, iFFALCON has established itself amongst the top 5 brands considered by customers on Flipkart, its exclusive India sales partner, with its range of futuristic and trustworthy products.

iFFALCON has received an especially strong reception from younger customers across India for its host of high-end and innovative features. Its smart TVs come equipped with Android OS, while its HDR technology delivers unmatched large-screen entertainment and ultra-high definition picture clarity. Other revolutionary features, such as Micro Dimming and white LED HD backlight, enhance the colour gamut to provide more dynamic and vibrant contrast.


Unparalleled innovation is at the core of the ground-breaking differentiation that the iFFALCON 32K2A brings to the market. It is the World’s First Google-certified 32-inch Android TV – a specification previously only available in larger screen size models at a much higher price. Equipped with Android 8.0 Oreo, the futuristic smart TV has several innovative state-of-the-art features, as well as better end-user control and experience.

The iFFALCON 32K2A also comes with an in-built Google Assistant, the AI-powered virtual super-assistant from Google. The integration with Google’s powerful AI technology not only makes the iFFALCON 32K2A more intelligent but also enables users to accomplish a host of tasks, the smart way.

Users can easily access entertainment, search for information, and control other connected devices across your home with just their voice! All these futuristic features make the iFFALCON 32K2A simply perfect for customers looking to take their first steps in the world of real smart entertainment experience.


Priced aggressively in the segment and available exclusively through Flipkart, the iFFALCON 32K2A is backed by the extensive hardware capabilities, software innovation, and rich market success of its parent companies. Equipped with next-gen, best-in-class features, it is designed to become the single-stop tech solution for fulfilling a vast variety of entertainment requirements for the country’s growing, vibrant, and increasingly affluent young consumer base.

iFFALCON aims to build on the launch of the iFFALCON 32K2A by launching two more large-format, full HD, Google-certified Android TVs – the iFFALCON 40F2A and the iFFALCON 49F2A – in October 2018, further consolidating its technological superiority within the Indian smart TV market.

In addition to sizes 32, 40 and 49, consumers can also expect an offering from iFFALCON in the 65 and 75-inch sizes to be added to their Google certified android range this festive season. The 75-inch TV will provide an immersive sound experience in addition to great visuals as it comes with Harman Kardon speakers.


TCL India Country Manager, Mike Chen, TCL Technologies, said, “The market for smart home entertainment solutions in India is growing at an exponential pace. The country’s growing consumer base is demanding access to the most cutting-edge smart technology at the most effective price points possible. This is the niche that we are fulfilling with a full range of Google-certified Android TVs. The launch of the iFFALCON 32K2A further underlines the brand’s promise of enabling an ‘Incredible Smart Life’ for every customer by introducing the latest smart entertainment technology at the most affordable cost.”

Commenting on the association, Sandeep Karwa, Head of TV & Large Appliances, Flipkart, said, “Over the last few years, customers have shown the great appetite for improved technological products, and Flipkart has been at the forefront of growing the market through innovations and deep consumer understanding. This is further validated by the growth of the smart TV segment which is over 500% in the last one year on Flipkart.

The launch of iFFALCON 32F2A, the world’s first 32” Google Certified Android TV, exclusively on Flipkart, has raised the bar for the industry as this range offers an immersive viewing experience, rich content suited to tastes of Indian viewers and best in class specs, making it a compelling package of smart technology. Backed by our consumer-friendly financing options, we are confident these TVs would be a best seller on Flipkart, this festive season.”

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