Is innovation in delivery the new success mantra for e-commerce portals?

New Delhi: After pioneering One day delivery, Two day delivery, Release day delivery, Midnight Delivery, Amazon.in now launches Sunday Delivery across 100 cities in India.  In line with its vision to be India’s most customer focused company, Amazon.in brings Sunday delivery promises for residential addresses for all FBA (Fulfilled by Amazon) products at no extra cost. Customers on Amazon.in can thus count Sunday as a regular day for receiving deliveries from Amazon.in. Beginning with 100 cities, Amazon.in will continue to expand the Sunday delivery promise to other cities.

“Providing our customers with a fast, reliable, anytime and anywhere delivery experience is one of our key pillars to ensure customer delight. Our innovations in delivery, be it One Day, Two Day, Same Day, Release Day, or Midnight Delivery, stand proof of our commitment to continuous work backwards from customer needs and innovate on their behalf. With our Sunday Delivery promise, customers across 100 cities now have the benefit of getting uninterrupted deliveries of their orders through the week,” said Samuel Thomas, Director Transportation & Logistics, Amazon India. “We are very proud to be the first ones in India to offer Sunday Delivery at this scale. This capability now allows us to make faster and more accurate promises to customers,” he added further.

Customers while placing an order can select an address marked as “Home” and see Sunday delivery promises during checkout. A customer ordering with One-Day delivery on Saturday and selecting a residential address will now see Sunday promises instead of Monday promises that were shown earlier. Subsequently, Sunday promises will show up during Checkout if the delivery promise falls over the weekend or if it’s the fastest that they can get their ordered item.

Sunday Delivery for residential address has been launched with Same-Day delivery, with One-Day delivery, with Two-Day delivery. In addition, customers choosing standard (2-4 days) delivery to residential addresses served by Amazon Logistics will see Sundays being considered as a working day while computing delivery promises.

Along with innovations in delivery, Amazon.in has also focused on increasing selection available to customers for next day delivery. Today, over 700,000 products are available for next day delivery across eligible pin codes in several cities on Amazon.in. Nearly 75% of their customer demand is already eligible for next-day shipping on products fulfilled by Amazon.