MakeMyTrip launches train-booking app in 5 vernacular languages

MakeMyTrip.com launched train-booking app that supports search and booking in 6 languages.  The company has launched India’s first vernacular rail booking app in five languages (besides English) - Hindi, Tamil, Telugu, Malyalam and Gujarati. MakeMyTrip is the only OTA in India to offer this service. This follows its vernacularization efforts that began last year with India’s first flight-booking service in Hindi on mobile. The flight-booking service will also be extended to other vernacular languages such as Gujarati, Telugu, Tamil and Malayalam this year.

Customized content, in language of preference, is the next-step towards creating customer-delight through Technology. Continuing with mobile-first approach, these features on the mobile app to reach out to a large majority of travelers for whom mobile now the preferred device to search, plan and book travel. Additionally, they have introduced features that provide more value and benefit to customers, such as return-booking facility which is currently not available on any mobile-app.

Rail-booking trends from non-metros (on MakeMyTrip):

• Rail-bookings from non-metros in Tamil Nadu, Andhra Pradesh, Kerala and Gujarat contribute to over one-thrid of total rail bookings for MakeMyTrip
• Mobile bookings from non-metros in Gujarat surpass desktop bookings
• Share of online rail-bookings from non-metros from Kerala is the highest among other travel-bookings (such as Flights, Hotels and Bus bookings) in the state

The app is available for download at http://bit.ly/1gJorhv