MediaTek Ushers In a New Era of AI-Enabled Multimedia Experience With MT9638 4K Smart TV Chip

MediaTek has launched its premium chipset for Televisions that comes with AI technology offering AI-super resolution, AI-picture quality and AI-voice assistance. With its high-performance processing for optimized visual quality, the MT9638 chip gives global TV makers premium features to design competitive 4K smart TVs.

The MT9638 chip supports the latest connectivity technologies like Wi-Fi6 for fast and reliable connectivity along with HDMI 2.1. The HDMI 2.1 has support for VRR matching movies or frame rates in console gaming avoiding any screen tearing. The chip also has support for applications powered by AI-voice recognition and AI-video calls opening up new ways to interact with your smart TV and connect with your friends and family. These features can turn living rooms into true home entertainment centres, delivering new, immersive experiences in streaming, gaming and entertainment.

The highlights and supported technologies of this chipset are mentioned below and seem impressive on paper.

• A multi-core Arm Cortex-A55 CPU, Arm Mali-G52 GPU and dedicated MediaTek APU integrated into a single chip, delivering superior performance while also being extremely power efficient.
• Up to 4K60 resolution support with a multimedia decoding engine for HEVC, VP9 and the latest AV1 content.
• HDR10+ display support, enabling full array backlight local dimming with >2000 zones.
• Premium Dolby Atmos and DTS Virtual X surround sound support.
• The latest HDMI 2.1a and USB 3.0 interfaces, in addition to gigabit-class Wi-Fi 6 connectivity.
• With up to four far-field microphones, the chip provides whole room coverage for voice assistants with ultra-low power consumption (0.5W) on standby and ultra-fast, one-second resume for wake-up words.

MediaTek plans on bringing a new and enhanced way of consuming content via TV and is keen on pushing a TV to its limit making it more than just a machine to watch and consume content. The connectivity and additional features that this new chipset brings with it can pave a new way for TV innovations.